The more content a site produces, the more chance they’ll get traffic. The higher the traffic, the better their site performance in terms of ranking. When more readers visit your site for the content you create, it can help boost your website’s performance. However, more content can also be overwhelming for your readers, especially if they are not organized into categories appropriately.
When you have a website, it is important to utilize proper blog categories. It helps make the web visitor’s virtual experience better.
What are blog categories?
Blog categories are the topics you feature on your blog. They are often found on the menu bar of your website and usually on a dropdown form.
Imagine them as chapters of a book or section of a newspaper. You need to focus on a specific subject. They should be broad topics but also need to be descriptive.
For example, if you have a law firm offering different types of services, your blog categories can be based on the service you provide. A click in the ‘Employment Law’ category will lead a site visitor to all the information and articles under the said topic. If you sell makeup, grouping your articles or products based on the makeup categories—lipstick, foundation, skincare, and so on—can help visitors navigate your site easier.
Having a blog category can help you improve your site in two ways:
1. It helps make searching for related content more convenient
If you group your content according to a particular category, it would be easier for your readers to find all related content on your website. If a site visitor finds your article an enjoyable read, they can explore your website easily and see other relevant materials that may interest them as well immediately. Categories are helpful, especially for first-time site visitors.
Aside from categories, using subcategories, blog tags, and search bars can also help you achieve the same function.
2. It is beneficial to SEO
Categories also serve as a hierarchy in your blog. When you add them to your blog structure, it helps not only the users but Google too to make sense of all the pages you create.
Here’s how categories benefit search engine optimization:
Keep an eye on internal competition
For blogs that have a specific niche, there is a higher chance for you to optimize the same keyword for two different articles. It means they are competing for the same ranking, which is not ideal. Putting all your articles into categories will help you prevent this situation from happening. Because similar or related topics are grouped accordingly, it will be easier for you to monitor and keep track of your keywords.
Categories have a higher chance to rank compared to main keyphrases
You can optimize a category to make it rank. At the same time, the more good-performing and related articles you link to a specific high-ranking article, the better chance for the whole category to increase its rank on search engines.
In short, category pages help guide Google to a specific direction. It’s similar to the concept of how a group works better together compared to individual performances.
Conclusion
When you aim to create a website that performs well, you need to keep in mind the importance of usability and findability. A nicely designed website is not enough for it to function well. You need to have a site with a decent structure that will make navigation easier for both the users and Google. Adding well-thought-out categories can help you achieve that.
If you’re looking for a digital marketing agency in Calgary to help you with content creation, website management, and more, Kingz Marketing is here for you. Browse our services to know how we can help.