One of the most important disciplines in the field of digital marketing is Search Engine Optimization (SEO). After all, organic rankings are essential to ensuring the competitiveness of any website. With many businesses scrambling to carve out their online presence in the eCommerce industry, SEO marketing is not a thing you can afford to be without.
The challenge is SEO, however, is that it is constantly evolving. The SEO marketing practices last year, five years ago, ten years ago, and twenty years ago were all different from each other. As such, it is important for you to keep abreast of all the new techniques in SEO to safeguard your website’s relevance.
Enter Schema Markups
One of the ways your optimization process can be boosted is through schema markups. Schema markups are lines of code that are inserted into the website. Their purpose is to make it easier for search engines to index them. The end result is that their content and website rank higher in searches.
Studies have shown that the use of schema markups can increase user clicks by up to 43%. Not only does this increase the number of visitors to your website, but it can also boost your conversion rate.
Content Will Always Be King
While the biggest determinant of your ranking will always be the content you put out, you can get better and faster results from your content creation strategy by employing schema markups. With every single blog post optimized with schema markups, you are sure to achieve the goals of your SEO strategy sooner.
Aside from publishing content, you should be optimizing copy and schema markups accordingly. If there are different facets and categories in your offerings, you can use varied SEO strategies to account for all of these factors.
Schema Markups Can Be Incorporated Through Your CMS
With the right content management system, you can incorporate your schema markups more easily by adding snippets in the appropriate locations. All that needs to be done is to track the yellow markers on the scroll bar of its interface. What you can do is to use the automatically-generated HTML file. From there you can copy and paste this into your CMS or source code.
The Top Search Engines Recognize It
Google, Bing, Yahoo, Yandex, and many other search engines benefit well from the use of schema markups. As websites evolve from traditional indexing methods such as measuring keyword repetition, schema markups might be the key to the increasing complexity with which search engines are analyzing search results.
Other Ways To Boost Your SEO
Even if you are using schema markups, it is important to never neglect the other principles of SEO. That means your website must be well-designed and well-coded. It must also function well and load quickly. Above all, it must be secure for users, employing adequate security measures to protect them from malware and data theft.
Final Thoughts
SEO is an ever-evolving discipline. Some techniques fall out of fashion, while others outlast. Whatever the case may be, it is important to adapt to the times and adopt whatever is necessary to keep your website relevant in the rankings. The schema markup is just one of the ways you can advance your efforts, but it is an effective way.
If you’re looking for some help with your SEO marketing from a digital marketing agency in Calgary, send us at Kingz Marketing a message. We always go the extra mile to make sure we meet their desires.