Digital marketing is a core component of running a business these days. Companies simply can’t ignore this marketing form, considering that most, if not all, consumers spend a considerable amount of time online.
With that said, digital marketing features different techniques and strategies. You have likely heard of search engine optimisation or SEO, but there’s more to digital marketing than SEO. There is also social media marketing.
What Is Social Media Marketing?
Social media marketing refers to any kind of marketing carried out on social media platforms (e.g., Facebook, Twitter, Google+, etc.). The nice thing about this marketing technique is that it’s relatively affordable and straightforward.
Now, it takes slightly more than just pointing a camera at your product or service and posting it on Facebook or Twitter. It takes planning, strategy, and the right advertising approach.
Social media marketing can help you generate exposure, retain customers and build trust. However, it’s also essential to keep in mind that being active on social media won’t create new customers or clients. This marketing technique works best in conjunction with SEO or email marketing. It can help increase your website traffic and improve your brand.
What Are the Advantages of Using Social Media Marketing?
There are many advantages to using social media marketing on your brand. Here are just a few:
1. Social Media Marketing Works in Tandem with Websites and SEO
One of the best things about social media marketing is that it works well with your website and SEO endeavours. In fact, social media marketing can drive traffic to your website, provided that you execute it correctly.
From an SEO perspective, it’s a great way to build links that Google and other search engines take into consideration. The more links you have pointing to your website, the more likely it will rank highly in the search engines.
2. Social Media Marketing Engages Customers
Social media channels are an excellent way of engaging with customers on a personal level. A lot of brands have learned this from experience, and they have implemented social media marketing efforts into their strategies.
For example, if you have a Facebook page, you could post timely and relevant updates on your page. However, you can also communicate with your customers on a more personal level by making use of the Facebook commenting feature.
3. Social Media Marketing Can Help Build Up Brands
There is no denying that social media plays an integral role in the branding process. It’s one of the most valuable assets of any business. As a matter of fact, such platforms help you connect with customers on a personal level, which helps build brands.
For example, you can use a post on your Facebook page to announce a new product or service. If you are creative, you could invite customers to do something special with you or offer a discount or a special price. It’s all about thinking outside the box and using your imagination.
Final Thoughts
Social media marketing can be an effective marketing form for brands and businesses. It drives traffic to websites, engages customers, and helps build up brands. It’s worth noting, though, that you must use it correctly for it to work.
If you need assistance with social media marketing, Kingz Marketing can step up to the task. We are an SEO company in Singapore dedicated to helping brands like yours achieve their marketing goals. Book a consultation with us today to get started.