The internet has tons of information about social media marketing that, as a business owner, you’ll most likely find yourself too overwhelmed to decide how to act. Worse, not all of these so-called “expert opinions” can be valuable to you. In fact, some of these cannot be considered fact—rather, they are misinformation. And a lot of the tips and advice you have learned a year back might have been rendered ineffective by the rapidly-changing world.
To save you from the trouble of having to sift through the many how-to’s and do’s and don’ts in the ever-changing world of digital marketing, let us help you by walking you through some of the biggest marketing myths you should leave behind:
1. Social media is only an accessory
It’s a common misconception that having social media is just for young people to enjoy and brag about their lives, making it unnecessary for a company. But consider this for a moment: if everyone else is spending a lot of time online, why shouldn’t your business do the same?
Whatever the size of your business or company is, you must always strive to put yourself in front of your target audience. Take it from the big names like Nike, Spotify, and Starbucks; these companies have invested in social media presence, and their brand will remain stuck in their target market’s heads for a long time due to their efforts. But don’t fret; you don’t have to know everything to start setting up a social media profile. No matter how big or small, just be visible out there, and people will start taking notice.
2. Your business and products should appear in all posts
While the ultimate purpose of maintaining a social media presence is to promote your business and products, it’s important to keep in mind that most people go online to entertain themselves and connect with their peers—not solely for shopping. The chances are that if someone notices how their feed is saturated with your ads and other promotional content, you’ll end up losing one follower instead of gaining one customer.
That said, there’s so much more you can do than just inform your audience about your products or services. You can engage them by sharing posts that are relevant to them or spicing your profile up with some creativity. Show your audience value, and people will inevitably come to you and give you the engagement you need.
3. A business website is more important than social media accounts, or vice versa
You might think that having a website where your target audience can find out about your products or services is the way to success, and to add social media into the mix is a bit of a stretch. Conversely, you might also think that actively maintaining a social media presence already spares you from the task of owning a website.
However, modern businesses know that you can’t just pick one over another. In fact, both a business website and a social media profile are a must-have digital marketing tool if you want to keep up with the competition. Facebook, Twitter, and Instagram are where you reach people, whereas a personally branded website is your way of telling your audience that you are a credible and trustworthy business.
4. You can’t be a social media marketer
Well, it’s an undeniable fact that partnering with an online marketing agency is a surefire way to grow your business exponentially. A team of digital marketing experts will surely improve your website in all aspects and help you create the most engaging content that actually drives results and introduce your business to more revenue-generating opportunities.
But then again, if you are an excellent communicator with a knack for creating posts that pack a punch, then you are already off to a good start to becoming a great social media marketer. Yet, if you are looking for expert services to take your efforts a step further, you can always depend on Kingz Marketing for your social media marketing!
Conclusion
It’s crucial for a business owner to be able to separate fact from fiction when it comes to digital marketing. As such, you should always keep the information we’ve shared in mind so that you can make well-informed decisions for your business. By clearly knowing your goals and the best steps to take to reach them, then the future is on your side!
If you want to learn more about social media marketing, then you are in the right place. Our experts at Kingz Marketing at Calgary have years of experience in helping businesses make the most of their online efforts. Get in touch with us today to see how we can help!