Your website’s online presence is crucial for your business’s long-term success. It should draw in visitors through high-quality content and lead them through your sales funnel, converting them into paying customers. This process should be easy to achieve, right?
Unfortunately, no. No matter what industry you’re in, there is an ocean of competition that you need to literally rise above. Meaning, your website should rank as high as possible on search results. One way to do that is to implement search engine optimization (SEO) techniques effectively.
SEO has been the center of digital marketing for many years, and there is so much contradicting information out there for amateur business owners to consume. This makes it difficult to determine what techniques actually work and which ones don’t.
Why SEO Campaigns Fail
Building and launching an SEO marketing campaign takes a lot of time, money, and effort from everyone involved. When you build an SEO campaign, there is no assurance you will get the results you want.
There are many reasons why SEO campaigns don’t deliver. It may be because you used outdated market data since your target audience’s preferences have changed. Maybe your expectations were too high, leading to your impatience in getting incredible results. Maybe your SEO techniques don’t fit your niche.
If your SEO campaign isn’t working, you need to find the root cause before you have any hope of salvaging it.
Troubleshooting Your SEO Campaign
The first step in correcting an ineffective SEO campaign is to do an audit. A thorough website audit will reveal the specifics of what works and what doesn’t. If your bounce rate is high, that means your landing pages aren’t engaging your audience. If you’re not ranking well in your preferred keywords, you may need to recalibrate your keyword research.
Once you have concrete data that shows you what’s working and what isn’t, you can take steps to correct them. Here are three SEO factors you may need to improve:
1. Keywords
Effective SEO campaigns are built around strong keywords. You need to constantly reassess what keywords are working for you and what aren’t. Doing so lets you create high-quality content that will rank higher in search engine rankings.
Keyword stuffing is a thing of the past; in fact, Google actively penalizes websites that do it. Finding the right balance between highly competitive and niche long-tail keywords will drive more organic traffic to your website.
2. Content
Your website will never perform well if it doesn’t contain high-quality, highly valuable content that caters to your target audience’s wants and needs. This is where market research is critical—you must know what your audience is looking for. You should create high-quality blogs, videos, infographics, lists, and how-to guides that will genuinely help your intended customers.
3. Website Design
One of the most common misconceptions about SEO is that it’s all about content. In reality, SEO works hand in hand with website design. Your SEO campaign is destined to fail if you don’t pay attention to your website elements. Your website must load quickly, have an eye-catching design, and most importantly, should be optimized for mobile users.
Your website design is also crucial in providing visitors with a good user experience. If you want to generate consistent revenue through your website, navigation should be easy and intuitive, allowing your content to be as engaging as possible.
Conclusion
Once you’ve identified all your SEO campaign’s pain points and improved the underperforming elements, you can map out a new plan. Many businesses struggle with SEO and navigating the digital marketing world, so there’s no shame in hiring qualified professionals to lend you a hand.
Kingz Marketing is a full-service digital marketing company based in Calgary, AB. We use time-tested SEO techniques to help your website rank higher on search engine results pages. Today’s online spaces are incredibly crowded, and we can help your business establish a compelling name for itself. Contact our experts today!