Considering how long email marketing has been around, it’s normal to wonder if it’s still a good idea in 2021. Would you still benefit from it, or is it just a waste of your time and resources?
The reason you’re torn about it right now is likely because you’ve read somewhere or heard from someone that email marketing is no longer relevant. Is that true, though? Far from it. All the top digital marketing agencies would agree that email marketing is far from dead. In fact, there is a lot to be gained by having excellent email marketing strategies in place.
This post will share with you some of the best reasons email marketing still matters in 2021:
Why Email Marketing Is Still Crucial to Your Digital Marketing Strategy
Still unconvinced that you need email marketing for your small business? Here are some of the reasons it’s still an essential part of digital marketing,
Emails Produce Better Outcomes Than Most Other Marketing Channels
Compared to other marketing channels, email marketing can produce the highest ROI or return on investment. This is true for the past 10 years. For every dollar spent on email marketing, you can gain up to $42. That’s not a bad ROI at all! Also, if you compare it to social media, email is more likely to get click-throughs than tweets can.
Tip: You can further improve the performance of your email marketing campaigns by using software that has analytics and performance optimization features. That way, you can easily make data-backed tweaks to your campaigns when needed. You should also monitor your KPIs and practice trial and error with your tactics to see which ones deliver the best results.
Emails Work Really Well for Customer Engagement
Sending promotional emails is an excellent way to inform your existing and prospective customers of any changes in the company, product launches, or new services without coming across as being too intrusive.
Tip: Make sure your email content should be engaging and valuable to your customers. For instance, you can share tips on how your products or services can solve specific problems that the recipient might have. You can also make your email interactive. Add more interesting elements like videos, FIGs, infographics, and others.
Additionally, you should exert effort to create personalized content in creating personalized content that’s relevant to the recipients – their interests, buying activities, customer journey, and more. Check your email marketing funnels, so you’re always sending content that’s suitable to your customers based on where they are at in the buying process to keep them engaged.
Emails Boost Brand Awareness
Emails can be used to improve the way your customers perceive your brand. You can use emails to share not only info on your products or services but also your values and beliefs as a brand. When people know more about you and have a deeper understanding of what your brand is about, not only will they purchase your products or get your services, but they will also advocate for your brand because they know you better.
Tip: Always incorporate your logo and brand name in your emails to increase brand recall. Create a memorable message that uses your brand voice to give it more personality. Make sure that you keep your branding consistent throughout all your emails.
Conclusion
These are just a few of the many reasons email marketing should be included in your strategies. From delivering amazing results to keeping customers engaged and boosting brand awareness, the advantages of email marketing are too important to miss out on. So, if you’re getting digital marketing services from a reputable agency, make sure that email marketing is included in the services you’re getting.
Kingz Marketing is a top-notch digital marketing agency in Calgary that can provide you with services that deliver results! Contact our team to know about our pre-established service packages or get one customized just for you!