If you own a business, the most important thing for you is to grow your company. Whether you have five or five thousand employees, your main concern is always getting enough clients or customers. The biggest source of new clients and customers is through marketing.
Digital ad spending in Canada is projected to be at $7.682 billion, a 9.3 percent year on year increase in 2020. Since nearly everyone is online today, a large portion of these marketing efforts can be found online. Content marketing is a type of online engagement with your customers and audience and is a proven way to get people aware of your business. Keep reading to learn more about the benefits of digital marketing to a small business.
1. Attract new customers to your business
One of the tools in digital marketing is search engine optimization, a type of content marketing. Its main objective is to get your website to rank high up on the results pages of search engines. If your website’s link is among the first three to five results when you look up a keyword, this increases the chances that a casual browser would click on your link and visit your site.
Ranking high for keywords in your industry and your niche is a consistent way of driving traffic, and awareness, to your business. You will sustain interest in your website if you provide high-quality content to visitors. This is where content marketing comes in; your website should have articles, videos, tutorials, or other material that people would want to consume. You must strike a balance between attracting new people and keeping your old audience interested.
2. Engage people on a deeper level
A content marketer can help you speak directly to your target audience. If you hire someone experienced in getting to know audiences, they will have different techniques for finding what your customers are looking for. Beyond knowing the types of media to put on your website, they will know what topics to discuss, as well as the best time to post about these.
Content marketing should take into account the questions a consumer will ask about your offerings. It should think of the profile of your audience and consider their worries and aspirations. What information do they want—beyond gaining knowledge on your products and services, why would they go to your website?
3. Cultivate a reputation as an expert
Appearing credible and authoritative should be the target of any business. You need to present yourself as a legitimate source of information on the topics related to what you are offering. Content marketing can help you stand out as an authority in your field.
A digital marketing agency can help you launch a blog on your website or produce tutorials and similar content. If you sell footwear, for example, your website can have articles on types of shoes for different weather, color combinations that work for different events, and others. If you offer free information, people are more likely to trust your business and purchase from you.
4. Earn repeat visitors
Your content marketing efforts will affect the reach of your campaign. If you post relatable, interesting, and original content regularly, people will take note. They will come back to your website for the next new post or video. The more interactions you have, the better the chances of them making an inquiry or a purchase.
Engaging with your previous customers is also possible through social media. Maintaining a page on popular websites like Facebook and Twitter is easier when you have a wealth of material you can repurpose into social media posts. If you have a content plan, you can incorporate social media marketing into it.
Conclusion
Content marketing is a way for you to grow your business in a relatively short amount of time. It helps you reach audiences you have not interacted with, and tap into previous customers.
If you are looking for a digital marketing company in Calgary, get in touch with our experts at Kingz Marketing today. We’re happy to help you with all your digital marketing needs!