The coronavirus pandemic affects all industries on a global scale, causing different sectors to rethink how their marketing plans’ trajectories should go in the long term. Everything you know right now might not apply to today’s economic climate if you’re just about to get into digital marketing. With limitations on face-to-face interactions, many companies need to realign their business goals to maintain their brand visibility and customer engagement.
The impact of coronavirus to consumers
Even before the coronavirus hit, modern consumers’ preferences over online transactions have been steadily rising. This is why the boom of high online activity from people stuck indoors is not a strange development.
Consumers of every kind are adapting to the new needs of the social climate, which includes online shopping, home food deliveries, and everything in between. Because of this, businesses are conforming to the demands of their customers. For example, restaurants are partnering with third-party logistics providers, while hardware stores are offering pick-up and home delivery items. Business must go on even in the time of a pandemic that requires strict physical distancing protocols
The impact of coronavirus to marketers
The project calendars must adapt to the pandemic. Most marketers prefer a reactive response, with 61% of marketers making short-term adjustments to their media strategy. This is important for countries where the economy’s volatility depends on weekly advancements to business operation protocols. However, not enough marketers are establishing long-term channels.
Understandably, many marketing professionals are reluctant to commit to a long-term strategy. Because of COVID-19, plans set for the third and fourth quarters became unusable. Nevertheless, you should still have a decent grasp of the current trends as different industries navigate the pandemic. Cut in budgets for metro billboards and other physical ad placements must transition to digital marketing efforts to take advantage of the high online user traffic.
The impact of coronavirus to businesses
Businesses must set their eyes on online platforms as their new, primary interaction with their customers. The digital space shouldn’t just be for marketing collaterals; it should also be an avenue for driving your sales funnels.
Many brands, from local businesses to global enterprises, keep a diverse portfolio of online profiles. This allows them to tap into several social media platforms to increase the success rate of their lead generation strategies. With the higher activity rate of people on these networks, advertising in these digital spaces is much lower from pre-corona prices. This allows businesses to make the most out of their ROI with a lesser marketing budget.
Keep in mind that launching a digital marketing campaign will require you to perform new research on your customers’ profiles. With the changes in the socio-economic climate, your target audience’s lifestyle changes will affect your ads’ success. Remember to stay in tune with their emotional context. Give them relevant and reliable information for their new needs and prioritize customer and employee safety.
Conclusion
Although many businesses will depend on digital marketing for their survival, not all industries are in the same situation. Establishments in the travel and hospitality industry are still lagging behind the rest of the world’s economy. In contrast, business is booming for cleaning services and disinfectant manufacturers.
The imbalance in the current state of industries doesn’t mean that you should abandon your present entrepreneurship. Instead, you should be aware of your standing and be prepared to make the necessary adjustments to get through this obstacle in your business’s trajectory towards success.
It’s best to consult with digital marketing professionals to get a clear idea of where your company is and what it must do to survive the pandemic. Kingz Marketing is a professional agency that offers digital marketing in Calgary to provide solutions to your digital marketing concerns. Get in touch with us today to learn more about how our services can help maintain and improve your brand’s standing during COVID-19.