Digital marketing has come a long way since the 90s. Today, companies spend an estimated $120 billion on digital marketing services annually. The growth that follows confirms that it is money well spent.
Some businesses keep in-house Marketing teams, while others prefer to hire third-party agencies to help them out. This setup is especially useful for smaller businesses that may not have the means to fund an in-house team just yet, but are looking toward making bigger leaps in the digital landscape.
Read on if you are still unresolved on whether to get on the digital marketing train or not. We might just convince you to hop on board. If your company can relate to the following scenarios, this might be the sign you’re waiting for to hire a Digital Marketing Agency for your business.
1 – You Struggle to Keep Your Money
Digital marketing efforts can generate a valuable return on investment when executed flawlessly. You don’t have to spend a significant amount of money to achieve outstanding returns. Sometimes all it takes is the right agency to deliver great results. If your current digital marketing campaigns cost too much and underdeliver, it’s a good time to switch gears.
A digital marketing agency knows how to keep your money flowing constantly, generate tangible leads, and boost the effectiveness of your campaigns. Great agencies know how to minimize spending and optimize your brand experience—from ads to social media content.
2 – Your Company Is Not Digital Marketing-Savvy
Maybe you tried to do digital marketing as a team, maybe someone led a campaign (or at least tried to), but it just didn’t work. You read numerous articles online about digital marketing and spent a considerable amount of time trying to learn it. At this point, you think your campaigns will work and produce the results you want.
When you’ve struggled and persisted but still feel unsatisfied by the results, perhaps it’s time to call the experts. Digital marketing agencies know that it takes a village and years of combined expertise to create and manage campaigns that make a significant impact. There are even agencies that specialize, such as a social media marketing agency, because digital marketing can be broad work and each branch of it is its own field with its own skill sets.
3 – Your Team Lacks Technical Skills
To carry out digital marketing strategies, you must know how to work with the technical tools to execute a successful campaign. This can prove challenging, especially if you are not a technical person to begin with or struggle with these tools.
You can get the benefits of these strategies without learning the tools of the trade if you seek the assistance of a digital marketing agency. They will know how to leverage your strengths and match them with the latest industry trends and developments.
Final Thought: You Don’t Know Where to Start
Sometimes you just don’t know what to start. You’ve done the research, attempted it yourself, and have decided you need help. If we’ve convinced you to give Digital Marketing a chance, there are many digital marketing agencies in Calgary, like us at Kingz Marketing!
We are a full-service digital marketing agency based in Calgary, Canada. We help companies establish their presence in today’s crowded digital landscape. We share our clients’ success, which is why we always go the extra mile to give them the results they want. Digital marketing can be intimidating, but it doesn’t have to be with a team that works to help you succeed.
We live in a time where innovation is part of a company’s daily operations. If you want to give your business an edge over its competitors, get in touch with a digital marketing agency today!