Every business’s online success depends on its website.
You want to reach potential clients? Advertise your website on notable platforms.
You want to sell your product or service effectively? Include them on your website.
You want to raise brand awareness? Improve the user experience on your website.
Through careful planning, applying clever strategies, and utilizing the right tools, you can turn your website into a crucial instrument that will anchor your place at the top!
So, how do you do that?
Simple—through SEO and web design.
How Are the Two Connected?
Making a website will put your business on the map, but it’s not enough. Creating an online presence doesn’t automatically equal visibility. Yes, your website exists, but do people know that? If you want to see results and gain sales, you need to invest in search engine optimization web design.
SEO and web design are two peas in a pod—one can’t be without the other. They seem like two different factors that are entirely unrelated, but they have a much more significant relationship than you think.
SEO refers to the process of getting your website to rank higher in search results, while web design refers to the visual aspects, such as the appearance and layout of your website. These two have one similar goal, and that is to provide an excellent user experience. One may focus on aesthetics and the other on ranks, but they are both used to satisfy the needs of your website’s visitors.
Which Is More Important?
Excellent web design can’t outweigh bad SEO, just as great SEO alone can’t yield positive results. SEO may be the one to draw users to your site, but that initial attraction will turn to nothing if your web design can’t convince them to stay.
This isn’t a case of one or the other—you need both to create a website that offers an excellent user experience. Your site needs to be functional and visually appealing; your website can be beautiful while providing your potential customers with what they want.
Integrating SEO into Your Web Design
Designers and SEO specialists may perform entirely different tasks, but when they work together, magic happens! Integrating SEO into your web design will result in an aesthetically pleasing and accessible website with optimized content.
When these two elements are used together and executed correctly, your website is sure to attract more visitors, increase web traffic and rankings, and improve conversion rates! It’s recommended to collaborate with a Calgary-based digital agency that offers web design and SEO services to seamless integration.
Conclusion
It’s good to give it your all into one thing, but if you want your business to be number one, you need to step things up! Combine SEO and web design into the web development process so that your business can rank high on search results while growing your customer network at the same time. Reach out to a results-driven digital agency to produce a website that can strike the perfect balance between the two elements.
Do you want your website to catapult your business to the top? Just leave it to our talented team of designers and SEO specialists to deliver online success for your small business! We are a Calgary-based digital agency that creates custom-designed and sensibly-priced websites and helps get it in front of your audience. Request a quote today!