Are you bogged down trying to nurture customers by yourself? Even if you have a team by your side, the job won’t get any easier as long as you’re growing. Now, we’re not telling you to stop growing your business. We are trying to tell you that you should work smart, not hard, and this is where email automation for marketing comes in!
Let’s talk about email automation—what it is and the benefits it has to offer:
What Is Email Automation?
In simple terms, automation is the ability to make things happen automatically without any human intervention. Marketing automation is a type of business process automation that uses software to send emails at predetermined times based on the performance of your business.
Essentially, it helps you nurture buyers and leads by automatically sending emails at stipulated time intervals. So, from the time a user signs up for your service or downloads your eBook, you can automate your emails according to the actions they make. You’ll be sending emails automatically when the user doesn’t convert after a certain period of time. You’ll also be sending emails when the user complains about the product. Basically, you’ll be sending relevant emails at the right time to the right people.
And don’t think that you’ll be able to get the same results by sending blast emails. While blast emails can help you gain attention, automation emails will actually make your customers happy—that’s another plus point!
How Does Email Automation Benefit You?
As already mentioned, email automation helps you nurture your customers and leads. Let’s talk about the benefits it has to offer you:
1. Help Set Measurable Goals
Do you have a clear idea about how much revenue you want to collect in a certain period? Do you know how many leads you want to collect? Do you know how many customers you want to retain at the end of the year? Or, do you have any idea about how your marketing campaign performed?
If you don’t, that’s not a problem! Email automation can help you set goals. Based on the actions of the customer, you’ll know when they’re likely to convert or when they’re likely to complain. This, in turn, will help keep your emails relevant to the customers and enable you to increase conversions.
2. Help Improve Client Retention
How many of your customers don’t convert or complain? If your answer is a lot, then it’s time to take action! It’s time for you to dig deeper and try to find out what went wrong.
Email automation actually helps you do that. It lets you know when your customers have complained and when they haven’t converted. So, if a particular visitor didn’t convert, why not try to determine the reason? Perhaps they were having doubts? Maybe they weren’t quite convinced with your product? Maybe they were having difficulty finding your product? It is up to you to fix those problems. Let email automation help you fix them.
3. Help Make Business Decisions
Email automation also helps you make business decisions. Let’s say a customer has been complaining about your product. Do you want to immediately reach out to that customer, or do you want to delay that call by a certain period? Or, do you want to send them a survey to understand what went wrong? You decide.
Email automation helps you make such decisions because you’ll receive emails at specific time intervals.
Conclusion
Email automation helps you nurture your customers and leads by automatically sending emails at specified time intervals. It helps you set goals, get better results, and help make business decisions! Of course, the benefits don’t end there! There are so many more benefits that marketing automation has to offer, but regardless, it will only do your business good. So, if you haven’t yet implemented email automation, do so right away!
Kingz Marketing is a young digital marketing agency in Singapore specialising in social media marketing, SEO, and more. Work with us today and make the most out of your marketing efforts!