We do not know exactly why a website ranks higher in Google’s search results, but we have found that search engine optimisation has little to do with it. We have found that Google frequently favours sites that do not possess any SEO through testing.
As a result, those having trouble getting their website to rank high in Google’s search results might be tempted to take drastic measures, such as paying an advertising agency in Singapore or creating spammy links. Before they resort to these risky strategies, they should read this list of possible reasons their SEO has not been effective.
Bad Content
If you have purchased articles from a generic freelancer that consist of 500 words, don’t expect them to rank. You must invest in high-value content—articles, video, and infographics.
ROT analysis is part of an SEO plan to identify not performing content and fix it. It stands for “Redirect on Tedium.”
Gappy Content
Any advertising agency in Singapore worth their weight in salt will drive traffic from Google through specific keywords and topics. They achieve this by creating content relevant to the keywords they want to target.
If you don’t have content for the keywords you want to rank for, remember that you can’t rank for keywords and topics without any content at all.
Unoptimised Content
Conducting a content audit can be a good starting point for the basic optimisation of a website, particularly when combined with other actions like:
- Does the immediate content area use images with their unique alt text, describing what can be seen in the image?
- Does the website contain the target keyword phrase in the H1 tag?
- Does the website include the target keyword phrase in the title tag?
- Does the website use the target keyword phrase consistently in the primary content area of the main page?
Web Design
Do you have a website that delights your users and looks excellent on all web-enabled devices? You should have. Here are a few things to check:
- Did you create a transition plan to help users switch to the new site?
- Did you include a content strategy with SEO optimisation basics?
- Does your website have an ordered, logical structure that makes sense for users?
- Was an information architecture strategy built and implemented?
- Was there an SEO plan included in the design and development process?
Web Site Loading Speed
As more users engage with websites by browsing on mobile devices, it’s no longer accurate to say that your website is fast simply because it loads quickly on your computer’s browser. Speed is becoming more of a factor that search engines use to determine whether websites are fit to be ranked highly.
Does site speed affect your conversion rate? Research has found that 47 per cent of your target audience expects your website to load in under two seconds, so if you want them to take the desired action, you need to offer them a responsive and intuitive experience. Otherwise, that’s nearly half of your leads switching to a competitor’s page.
On the flip side, you can choose from many available tools online that can help you optimise web pages for speed, such as Pingdom or Google’s PageSpeed Insights. There are no excuses not to improve the speed of your website to make it more user-friendly and search engine-friendly. Ensure your advertising agency in Singapore understands that.
Avoid These by Working with the Best Advertising Agency in Singapore
We hope this article has been helpful to you in making your website more search engine-friendly. SEO isn’t the only factor affecting your website’s ranking in search results. If you’re looking to improve your SEO, you must also optimise your website’s web design and guarantee the content is relevant to your customers’ needs.
Remember to contact Kingz Marketing if you want to improve your website’s ranking in search results. We are a young advertising agency in Singapore specialising in social media marketing, search engine optimisation (SEO), content creation and much more! As our client, you can choose from one of our pre-established packages or get us to make a custom plan which meets their needs.