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5 Tips for Starting a Social Media Account for Your Brand
Social media can have a steep learning curve, and you can get overwhelmed by the number of tools and platforms available. However, you can learn to manage it if you put in the effort. If social media marketing is a new frontier for you, here are a few tips...
Content Creation 101: 4 Tips to Create High-Quality Content
The digital age requires every business to maximize the potential of online platforms. As an entrepreneur, you have to build an effective website and set up engaging social media platforms. Most importantly, these channels should have well-crafted content that helps...
The Difference Between Social Media Marketing and Advertising
If you are not too savvy when it comes to digital marketing, trying to implement it as part of your business' marketing strategy can be tough. As there are so many digital marketing strategies out there to choose from, such as PPC marketing and email marketing, trying...
5 SEO Tactics to Incorporate Into Your Small Business
Search engine optimization (SEO) is one of the most essential pillars of digital marketing because it helps increase the visibility of a website. Before you even employ other forms of online marketing, be sure to implement your SEO strategy first. What good is a...
4 Tips in Aligning Your Digital Marketing Strategies Amid COVID-19
There’s no denying the fact that the COVID-19 crisis has significantly impacted the lives of people and the way businesses are conducted worldwide. Both consumers and companies are affected, as people are advised to stay at home, and business operations are...
How SMBs Should Manage Their Online Presence: 2 Simple Tips
Unlike what most would think, having an online presence is not only for big brands. It’s the secret weapon small business owners have to leverage against other businesses. Having social media accounts, for example, gives you a more affordable way to promote yourself....