Businesses want to see a quick return on investment (ROI), but SEO services take a long time to bring results. Since this is the case, how long should you wait to get SEO success?
This guide will answer the question of how long it takes to see results from an SEO strategy and break down the factors that impact that time frame.
How Does SEO work?
You’ll need to identify goals and KPIs when creating an SEO strategy. Goals are the result you want to achieve, while KPIs are metrics that show progress towards your goals. Both are essential measures of success.
Goal: To increase revenue by a certain amount over 12 months.
KPI: Growth in organic traffic, visibility, impressions, or rankings.
How Long Will SEO Take Effect?
You can’t avoid the fact that SEO takes time. To rank higher on SEO, you must put in the time and effort to deserve it. You have to earn top search visibility. With the right strategy, you can see the impact of your SEO efforts within six to 12 months and continue to invest in growth.
SEO success does not happen overnight. Many factors contribute to how long it takes to see results. Let’s take a look at some of these factors.
1. Domain’s Years of Existence
One critical factor influencing how long it takes to see results from SEO is whether or not you’re working on a new domain.
A new domain usually won’t succeed as quickly as an established one since it hasn’t built up any authority or earned any backlinks yet. An established domain will have more authority and backlinks than a new domain.
A brand new domain should expect results within a year rather than six months upto a year. However, just because a domain is established doesn’t guarantee that you’ll see results any faster.
If the domain was previously penalised, hit by a core algorithm update, or had SEO work done that goes against Google’s webmaster guidelines, then you’re not likely to see quick results.
When starting a new project, it’s always helpful to understand the site’s history. You can get an idea of the site’s performance by looking at the impressions in Google Search Console, but the SEMrush Organic Research Tool can help you figure this out much more quickly.
This site has seen a dramatic drop in organic visibility, which suggests an issue that needs to be fixed. A new SEO strategy will probably take more than a year to see results that match the site’s previous performance.
2. Competition in the Market and SEO Rank
You’ll see results much faster in low competition niches and low competition search queries than in competitive ones. It happens in worldwide SEO or even in local SEO.
For highly competitive keywords in the personal finance realm (‘credit cards’, for example), it could take two years or more to achieve page 1 visibility. With local or narrower, lower competition keywords, though, it might only be 3 to 6 months before seeing promising results.
3. Resources and Planning
You can’t control the situation that happened in the past or who your competition is.
But you can control how much you’re willing to invest and how you want to allocate your resources. If you want to get your site in the top position for a keyword, you might have to do a lot more work and spend more money than if you tried only to beat the competition for a lower-priority keyword.
SEO results usually take longer because fewer resources are allocated to the project. If you want results faster, pump more resources into search engine marketing and campaigns.
Conclusion
SEO impacts your business as it increases visibility and generates traffic to your website or blog. Unfortunately, investing in SEO has an uncertain ROI.
It’s hard to foresight how long you will wait to see results from SEO. It depends heavily on how much time and money you’re willing to put into the project and the resources you’re ready to allocate. This is why it’s to work with professionals.
If you wish to seize the time to get SEO results, hire an SEO company today. Kingz Marketing offers digital marketing services ranging from content creation, social media marketing, and SEO services, depending on their company’s needs. Don’t hesitate to reach us today and let us help you rank higher online today!