Economists have been drumming the steady drumbeat of an economic meltdown since early 2020. We are now facing another financial disaster brought about by the conflict in Europe. You should heed their warning and reinforce your business.
One way to do this is to hire an SEO agency to boost your online presence. If you have not heard of it, SEO stands for Search Engine Optimisation; a strategy businesses use to attract new customers through digital channels.
Once you carry out your SEO campaign, your work is not done. The SEO agency has to audit your company’s website regularly. It is done to avoid the risk of your ranking dropping for the wrong reasons.
You might be asking how often you should do an SEO audit. Here are some factors you should consider when determining how often you should do it:
Regularly
In the SEO world, regularly does not necessarily mean every day. Attempting to do this is simply not feasible. Instead, it means a frequency that is enough to help you keep tabs on your SEO performance. The SEO agency might do this twice or four times a year.
The frequency is dependent on your business. Once you find a frequency that works for you, stick to it. It is more important to have a consistent schedule than one that is too frequent.
The SEO agency does the audit to draw up a report for you on the progress of your website’s SEO campaign. The audit should ensure that your company is not falling short of the goals set in the campaign. Additionally, the audit should identify potential risks that might affect your website’s performance.
The frequency at which you should do the audit depends on your campaign’s goals. For example, if your goal is to attract more customers, the frequency should be higher than if your goal is to rank highly for a specific keyword.
What Does It Include?
The SEO audit helps you identify areas where your website needs improvement. It should give you an accurate idea of how well your SEO campaign is doing and how it can be improved. Here are some of the details the SEO audit should cover:
Technical Analysis
Technical analysis looks at the technical aspect of the SEO campaign. It includes analysing the current status of the campaign, identifying problematic areas, and drawing up a plan for resolving them. Kindly note that technical analysis is not a one-off job. It is a continuous process that should be used to help you monitor the performance of your campaign.
It also helps you identify your website’s technical issues and possible causes. The SEO agency should know what to do to fix the problem quickly and efficiently.
On-Page Review
The on-page review should assess the content that makes up your website. The evaluation aims to ascertain whether the content is valuable and appealing to your target audience.
The review should identify how your content can be improved. It should also specify how your content can be used to improve your search ranking.
Conclusion
There is no one-size-fits-all approach to the frequency at which you should conduct your SEO audit. For your business, the best process is to take the time to establish a schedule that works best for you.
You can ask Kingz Marketing to help you with the audit. As an SEO agency in Singapore, we will not only determine the reasons why your campaign is no longer generating leads, but we can help you fix these issues, so schedule a consultation now!