There is no denying the importance of a good advertising campaign, but it’s hard to choose between Facebook or Google ads. Are one of them better than the other? What should you consider when trying to select your ad platform? This blog post will analyse and compare Facebook and Google ads to see which is more beneficial for advertising.
Facebook Ads
Facebook ads are carried out through the Facebook ads manager. They are incredibly powerful and provide users with endless opportunities to customise their ads. Facebook ads are highly targeted because they are based on Facebook data that was created by users who have signed up for the site.
The Advantages of Facebook Ads
One of the best things about Facebook ads is that it’s a visual platform. Facebook enables users to integrate ads with organic videos, images, and other visual content.
Another advantage is that there’s a wide audience on this social media platform. There are billions of monthly active users here, which means the chances of your ads reaching a lot of people are really high.
And finally, Facebook Ads allow you to combine existing customer data with its vast audience that allows for retargeting previous customers at a more precise level. As a result, it becomes even more straightforward because it can reach those not even actively shopping.
Google Ads
Google Ads are paid search results displayed on Google Search, depending on the user’s search queries. Google uses a bidding system that enables those who pay the most to get higher positioning on their search engine results page.
The Advantages of Google Ads
Google Ads are an incredible way to drive traffic to your website. What’s even better is that they are highly relevant, which means you are reaching an audience actively searching for your products and services. They also allow for retargeting your customers even though they have left your site.
Also similar to Facebook, it also has a vast audience, and you can even take advantage of the Google Display Network that covers 98% of the internet. Additionally, with over 40,000 searchers per second and 3.5 billion searches every day, reaching many people won’t be a problem—what you need to think about is if you’re reaching the right ones.
There is also an equal opportunity here—getting the top impressions on the Shopping carousel isn’t limited to those with big budgets. In fact, Google ranks Shopping results by the relevance, quality of the ad, and CPC.
Finally, you get various ad formats that cultivate brand awareness and the options to target or retarget users who are ready to buy, leading to an increase in sales.
Which is Better?
It all comes down to your goals. If you want to boost your conversions, Google Ads may be the best option because it’s the best method to use for those who want to drive traffic with greater purchase intent and likelihood to convert.
To put it simply, Google Ads is better to use if you want to reach customers who are already ready to buy—those who are actively shopping for what you have to offer.
On the other hand, Facebook Ads will work if you want to drive more people to find you.
So, if you think about it, these two types of online ads can work alongside each other and deliver great results for you. On the other hand, you also have the option to choose between the two if you want to focus on just one or if you have limited resources.
The Bottomline
When it comes to choosing between Facebook and Google Ads, you will want to consider the goals of your business and the value of what you are trying to accomplish when you advertise. The bottom line here is that they both work well and they can work alongside each other to get you the results you want.
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