The SEO landscape constantly changes with new trends churning out year by year. SEO continues to be a game of adaptation as new SEO changes are released to optimise websites for relevance in search rankings.
Suppose you haven’t started focusing on this. In that case, it’s time to get your game to ensure your site remains competitive in this industry, with the few months remaining in 2022. Here are crucial SEO trends you need to keep track of this 2022. Read on!
1. High Content Quality
Your site’s ranking success is heavily influenced by the calibre of your content. Original, high-quality content was a prominent trend in 2021, especially in B2B corporate SEO. However, many business owners are unsure what “excellent content” entails. A decent SEO strategy is useless without high-quality content. Relevant content on your website might entice users to remain longer, enhancing search engine results.
Organisations must utilise highly strategic content to reach a specific audience with complex subject matter. Content must be extremely relevant, provide expert-level knowledge, and engage customers at the appropriate time and in the appropriate manner.
2. Localisation of SEO
With the growing influence of wireless networks and the shift in consumer behaviour, localisation will continue to be a key trend in the future.
It’s a smart idea to optimise your website for mobile visitors when targeting local customers. The most important factor in local SEO is the search query. It gives you a better understanding of the user’s intention and helps give them the information they are looking for.
You should also consider using Google My Business, a free service to easily manage your business’ presence across Google and Google Maps.
3. Chatbots
Chatbots started to get popular with the launch of Facebook messenger in 2016. Soon after, businesses started to add chatbots to their websites. The new generation of chatbots is smarter and capable of interacting with customers in a conversational manner.
Real-time chatbots are anticipated to be a game-changing feature for the SEO industry. Having a chatbot on your website means your business will be more accessible and responsive to customers who want to reach out and have questions.
4. Voice Search
Voice search has turned into mainstream user behaviour. The new Google Voice Search feature allows users to speak their questions and phrases. This feature is especially useful for mobile search users.
For instance, if you ask Google a question like “Can I see the latest Avengers movie?” it will return the option to watch it on Google Play. The same question in a natural, conversational voice would return the option to watch it on a cable TV channel like HBO.
Today, voice search can be done using Google Home and the Google Assistant app. But soon, more people will use their devices to ask questions, which will result in a spike in voice search.
5. Mobile First
The mobile-first index was launched on April 21, 2015. Google stated that this index would boost their ranking system to consider mobile-friendly websites. While Google has not stated that it’s officially moving to a mobile-first index, this very much seems to be the case!
Today, the percentage of mobile traffic is very high compared to desktop traffic. As far as SEO is concerned, mobile optimisation is a vital factor that businesses should consider today. It has been said that mobile is the future of the Internet, and in the coming years, you should also think of it in this light.
Conclusion
The SEO industry will continue to evolve and change, and we are here to help you remain competitive in this industry. Prepare yourself for the upcoming SEO changes in 2022 and be prepared to adapt to the new opportunities.
Kingz Marketing is your go-to digital marketing agency with expertise in SEO, content creation, and more. If you are looking for the best SEO company in Singapore, don’t hesitate to contact us today!