The digital marketing landscape is a vast and ever-changing playground. There are tried and tested ways to achieve success. But there’s also so much room to go beyond anything that’s ever been done before.
This is achieved through teamwork. Digital marketing is like a big, complex machine with countless moving parts. Coordination and collaboration are essential to make it all work.
It’s crucial to establish a good working relationship with the agency. You want them to understand your goals and your vision. Together you can build on those ideas and create something impactful.
Clients have their checklists when it comes to choosing an agency for projects. A few essentials factors are their portfolio, fair pricing, and chemistry. Just like you have your checklist, so do agencies.
With that in mind, here are a few tips to ensure that you are the model client:
Allow for Creative Freedom
One of the most common mistakes that can spoon even the best marketing strategy is client interference. As the client, you have every right to subject all creative choices to your approval. Your opinions and interference are valuable, but too much of it is bad, just like most things. As the saying goes, “too many hands spoil the broth.”
Remember that you hired the agency because something in them, their work, or their pitch attracted you. They need to have room to create without too many limitations. Placing too many restrictions or demanding requirements will affect the end product—and not in a good way.
Trust that the agency you’ve hired is competent, creative, and acting in your best interests.
Set Realistic Expectations
The goal is always to be the best, become number one, or some variation of that. Almost every company wants to become the top player in their industry. One of the first steps to doing that is through marketing. However, realistically, even the best agency can’t promise to turn your small start-up into a mega-corporation. Marketing is only one part of business, an important one, but it’s not the end-all-be-all.
It’s fine to set those goals for your business. However, you can’t expect that from the agency. You would be setting yourself up for disappointment and putting overwhelming pressure on the agency. It’s just not the way to go about it. Marketing is powerful, and the goal is always to reach the top. The trick to being a good client is setting realistic goals that the agency can help you achieve. Little by little, that’s how you conquer the industry.
Demonstrate Mutual Respect
The strongest relationships are based on trust and respect. Everything that was discussed above falls under this umbrella. However, those are not the only way to demonstrate respect to the agency you’re working with. Aside from allowing them to have creative freedom and setting realistic goals, there are many other ways to strengthen your relationship.
Respect their time, their effort, and most importantly, the people you are directly collaborating with. All too often, projects fail or underperform because of miscommunication or misunderstanding in the planning stage. Remember that if you choose an agency for their work, charm and personality, you owe the same treatment to them. Find partners and collaborators, not subordinates.
Conclusion
Most agencies do not pick and choose the clients they work with, but the relationship with the client certainly plays a part in the output. It doesn’t take much at all to be let them do what you hired them to do with kindness and respect. As long as you are open and collaborative, the project should work out well.
Here at Kingz Marketing, we offer solutions and strategies to help you take your brand to the next level. We are a digital marketing agency based in Calgary, Canada. We are committed to helping you achieve your goals. Contact us today for more information.