Every company these days has a website now. It’s essential if you want to stay connected with your audience. It helps keep you relevant. And it also attracts people to your brand. However, if your website isn’t doing any of these things, there could be several reasons why.
Today we’re going to explore the most likely reason: that your website needs a redesign. In today’s marketing world, aesthetics and relatability are vital if you want to get anywhere with your audience. Not only does your website have to be informative, but it also has to look great. It shouldn’t overload visitors with information either. Instead, it should give them a clear idea about your brand and what you have to offer.
Most websites are good to go and can last for a few years. If you want to resonate with your audience, however, you must keep it up to date. You don’t have to redesign it frequently, because that could confuse your audience. You just need to refresh the look and feel of your website every few years.
If your site visitors and conversions have been dwindling, it’s a big sign your website is in dire need of a redesign. Here are a few questions to ask yourself to know whether you need to redesign your website:
Do You Know Everything That’s on Your Website?
If the answer is no or maybe, a redesign might be a good idea. The thing is, your website represents your brand. In the digital age, it should be part of your marketing strategy and business plan.
This is because a good website can do so much to improve your business. You have control over the visitor’s first impression of your brand. You should know what information is being relayed on your site, how it’s written, and what it looks like. When it comes to online marketing, every detail counts. You never know what customers might latch onto and connect with.
Does Your Website Work Well on Mobile?
Your website is so much more than just a website. It’s an extension of your store. How the customer interacts with your website counts as part of your customer service and their experience. Mobile and tablet devices have become an integral part of many people’s lives.
So, it makes sense that companies should follow suit and make themselves more accessible across different platforms and devices. If your website doesn’t look good or is not as responsive on mobile and tablets, you could very well lose your audience through that. It’s a big sign that your website needs a makeover if this is an issue.
Have You Updated Your Website in the Last Three Years?
If your answer is no, you need to hire a web design team. A lot can change in three years. This is what we mean when we say your website must be up to date. Brand websites need to keep up with the times to provide their customers with excellent service and experience.
Conclusion
The first thing you need to do before deciding whether to redesign your website or not is to take a good look at the current site. By evaluating what you currently have, you can fill in the blanks on what to improve and how to improve them.
If you’re in need of a significant refresher when it comes to your marketing, it’s best to start with your website. Here at Kingz Marketing, we offer solutions and strategies to help you take your brand to the next level. We are a digital marketing agency based in Calgary, Canada. We are committed to helping you achieve your goals. Contact us today for more information.