There are many ways to use your social media pages efficiently to boost your advertising campaigns. Many companies rely on them to promote their businesses further, often forgetting how to utilize them to their full potential. If you want to avoid making the same mistakes as they do, you must focus on your pages and get to know the ins and outs of their features, allowing you to gain more value for money.
To help you get started, we’ve listed down some of the best ways to use your social media pages, allowing you to do more with your promotion materials online:
Ask anyone what they think is the trendiest social media platform right now, and most of them will give you this definite answer—Facebook. It shouldn’t come as a surprise as people can connect more with their families, friends, and colleagues through this platform. We can argue that almost everyone in the world has created a Facebook account, even the older generations who aren’t really tech-savvy.
If you happen to be running a business, the chances are that your brand already has its account. However, you likely fail to do much in terms of your ads and promotions. Given the vast age group, you’re likely failing to target the right people.
If you weren’t looking at the demographics page before, now may be the right time to do that, as getting to know your audience’s age range will give you a chance to create more relevant and relatable content. Even if the core market of your products is aimed towards adults, like fertilizers or hair-growing shampoos, witty and creative contents are still a great way to garner more attention—it is a perfect way to be more viral online!
Instagram primarily consists of photos. While the average person may just post pictures of
their everyday lives and activities, you may use the platform instead to promote your overall brand.
You have every material at your disposal to make your ads work, not even counting the sample products that your company already has in the stock room. Hire professional photographers and a creative agency to bring your products to life through creative shots and graphic edits.
Again, the aim here is to make your ads go viral, so be sure to boost its visibility through a campaign that delivers through short video clips and creative images, all of which are coincidentally a staple of Instagram.
Twitter is the part where this guide gets a little bit tricky. While Facebook and Instagram may allow you to post to your heart’s content, Twitter has its character limits. Gone are the opportunities to post long ad descriptions and tag lines, as you will need to contend with the concise messages and limited spaces.
Fortunately, you can still rely on Twitter by vying on its strength—connectivity. Post an ad, and an audience can easily retweet it, prompting another friend of theirs to do the same thing and so on. While the goal for the other platforms is a touch of vitality, this platform already offers that option in a platter.
Be sure to still have a healthy mix of videos and creative images to show off what your brand has to offer and watch your promotion grow over time through shares.
Conclusion
These are just some of the most efficient ways to boost your ads through the three major social media platforms. There may be other social media platforms out there that offer advertising tools and features, but the principle is the same.
At the end of the day, garnering more views, clicks, and shares is the key to a successful online ad campaign, and such can only be achieved by a consistent posting of creative content and ad materials.
If you are looking for a great digital marketing agency in Calgary for your social media advertisements, Kingz Marketing is at your service. We are a digital marketing agency in Calgary specializing in social media marketing, SEO, content creation, among other things. Let’s reach success—reach out to us today!