Up to date and knowledgeable digital marketing agencies are well aware of the power of social media marketing. Its share of new audiences is significant. We can get significant results through the continuous use of effective digital marketing techniques, such as SEO and the improvement of the customer experience.
Nowadays, there is no business that survives with some kind of digital marketing strategy, no matter the size of the enterprise. The field has become simultaneously easier and more difficult than ever as the playing field has been levelled.
Here are a few useful ideas for properly navigating social media and expanding your company’s online presence.
Social Media Marketing’s Big Difference
Many digital marketing services use social media’s wide, filtered reach as a separate main channel and additional support for advertising because social media is a powerful tool when used with proven marketing techniques. Such platforms even have ready advertising tools, such as Facebook ads, to enhance your marketing activity.
Experienced marketing companies who continuously adapt and test their social media work receive better results from their wide network of online users. 71 percent of consumers are influenced by social media for their online shopping and purchases, while 31 percent use social media for additional research to buy online items.
Millennial Market Share
Of additional note in the effectiveness of social media advertising is the large share of millennials on social media. The generation is currently at a 1.6 probability rate in researching brands to buy from directly, with 47 percent of their collective buying power directly influenced by social media.
Customer brand recall and direct communication on social media channels help build stronger customer relationships as well. 80 percent of online customers engage with their favourite companies and brands. Every Instagram DM or Facebook message from customers and new audiences is a good sign for any company.
Using Specific Social Media Formats
Aside from using main SEO marketing concepts and keywords, you can use the same content for social media platforms, with their respective formats. Remember that online stores with an accompanying strong social media presence get an additional 32 percent additional sales.
For example, your content for Facebook would be a post that contains optimized keywords and written content, with an appropriate well-made image or infographic or an embedded video. On Instagram, you use a more IG-centric “instagrammable” approach to your image, followed by a shorter, catchier copy, and a call-to-action enhanced link
For Twitter, that short copy becomes the medium and the message, so the balance of your SEO and keywords have to be fit in the limited space to catch and hook target audiences.
Final Notes
Your brand or company can expand even more with the right social media presence. These platforms already exist, with a sizable market share that they hold, and you just need to produce the right content to gain your share of new and repeat customers. Most online stores and brands that have a dedicated social media presence end up increasing sales and conversions.
We at Kingz Market understand these concepts since we orchestrate and use these strategies to help brands achieve results from social media advertising. Call us today, and we’ll help you tap into these big online market shares.