The way people communicate has changed dramatically in the previous years. Newspapers, magazines, radios, and direct mails used to reign the advertising world. Now, social media, blogging, and emails have become the norm in news and information consumption. Because of this, many businesses eliminate crafting press releases in their marketing strategy, but doing that is a big mistake.
A press release remains relevant because it establishes a strong relationship with the media, builds your credibility, and engages your audience. When done the right way, it also builds SEO traffic, which is crucial in creating your online presence.
Having high-quality external links is not enough to improve your search rankings. To become relevant and trustworthy on search engines, here are some guidelines to improve your digital press release and optimize it to boost your SEO:
Remember the character limit in your headline
Search engines trim titles, which means you need to work within the character limit. When creating a headline, keep it to 70 characters only. Make sure to place the important keywords in your headline to increase the chances of your web page gaining top search rankings. Note that you still write for humans, so be mindful of and edit titles that sound unnatural or awkward while optimizing for search engines.
Write shareable content
Everyone is drawn to consuming and sharing content, as long as it is interesting, timely, and engaging. Although backlinks are not sufficient to enhance your SEO, you can indirectly put them to good use by crafting content that is irresistible to share. For example, write about shareable news that are relevant to your industry or newsworthy happenings around your area.
Press releases create backlinks and increase brand visibility in highly trafficked websites. With this tactic, you get to speak to your audience and boost your online presence at the same time. Consult with an SEO marketing agency for assistance to execute this strategy successfully.
Answer long-tail keywords in your press release
The term “long-tail keywords” may seem too technical for those who aren’t exactly digital marketing-savvy, but you may have been familiar with it all along. It refers to the words and phrases you use to search online that are precise and deliver more targeted results. For instance, instead of typing “SEO company,” opt for “SEO company in Calgary” instead.
Take advantage of its benefit by answering long-tail keywords in your press release. This will improve its relevance on the search engine results pages and provide value to your audience. Don’t forget to include photos, videos, and other multimedia elements to add visual storytelling to your press release marketing and enhance your conversion rate.
Leverage natural links
Some business owners abuse SEO press release tactics by adding hyperlinks to each keyword they incorporate into the text. Don’t make the same mistake by leveraging natural links instead. When you add a hyperlink, make sure it flows naturally by placing it into a text that directs readers to relevant content.
Conclusion
Press releases are still very much alive. Now that you know their relevance in the digital era, consider incorporating them into your SEO strategy to generate buzz around your brand and amplify your online visibility. If you are still confused about the process of press release SEO, seek digital marketing services to start leveraging these links and drive traffic to your website.
If you are interested in partnering with a full-service digital marketing company in Calgary, reach out to Kingz Marketing. Unlike other agencies, we don’t offer cookie-cutter programs. We fit our approach according to your unique needs to ensure you get the results you want. Schedule a free consultation today!