For business owners relying on websites to attract customers and do business, ensuring that the website ranks high is necessary to attract as many individuals as possible, generate leads, and create sales. This is typically executed through search engine optimization (SEO) strategies.
Unfortunately, the online environment is ever-changing. Google has introduced Page Experience, a ranking factor that revolves around a website’. While many of Page Experience’s indicators are connected to certain SEO practices, changes have to be made to maximize this new factor.
Want to ensure you are fully ready to boost your website’s rank by readying it for Page Experience? Here is what you should be doing:
1. Make sure you have a responsive website
A responsive website is a huge experience booster because it can adapt to any screen. This is vital because people commonly use their mobile phones to access the internet. If your website is not mobile-friendly, you are making it much tougher for your audience to use it. You can run mobile-friendly tests to see if your website is usable and convenient. Make the necessary changes to ensure a great rank.
2. Do whatever it takes to speed up your site
Speed always matters in the business world. The longer it takes you to do anything, the slimmer the chances of success. In the online world, people are always in a rush to look for the answers and solutions they need, and although SEO can improve your website’s speed, it is even more important now.
Slow speeds mean a bad experience, while faster speeds mean a better experience. You can use tools like PageSpeed Insights by Google to test your speed. It will tell you how fast your website is and even give you tips on what you can do to improve the score.
3. Remove any ads that block content from your audience
Also known as interstitials, Google flags any ad that appears between the visitor and the content because it hurts your website’s user experience, meaning your Page Experience takes a massive hit. There are ways to implement interstitials that minimize and even eliminate intrusion properly. For instance, some ads do not block or hide content. If your interstitials get in the way of your visitors, get rid of them.
Conclusion
While SEO is a good motivation for business owners to create friendly websites, Page Experience will take it to a whole new level. Follow the tips above to ensure your website is as user-friendly as possible. This guarantees that people will be happy to use your website and remember you for the wonderful experience you provide.
Google will reward you with a higher rank, and if you start now, you can set yourself up to leave your competitors in the dust.
Kingz Marketing is a digital marketing agency in Calgary, specializing in social media, content creation, SEO, and more in pre-made or custom plans to satisfy any needs. If you need help creating a stunning website that offers an excellent user experience, work with us today!