By now, you might have heard about Google’s announcement on Page Experience, a new ranking algorithm based on how users feel about a website when they interact with it. It goes without saying that if users feel like they had a great time on a website, the Page Experience algorithm will reward that page with a higher rank.
On the other hand, if users had a lousy experience, the rank will drop. Such numbers will be derived from a set of metrics called Core Web Vitals, which you need to pay special attention to maintain and boost your ranking once Page Experience is implemented.
With all of that said, here is more about Page Experience and its Core Web Vitals to help you understand how to boost your website’s ranking:
Page Experience
A short and simple answer: it is a brand-new goal to help Google understand how users feel or perceive specific web pages. It looks at the page’s various aspects, such as its load speed, presence of HTTPS, the existence of intrusive ads, and other factors. It also includes previous ranking factors, such as mobile-friendliness, security, and things like usability and speed—all of which are included under Core Web Vitals.
Core Web Vitals
Core Web Vitals includes three metrics that Google will pay special attention to. The first metric is LCP, or largest contentful paint. This measures the load speed of the page, measuring it against other websites and seeing if your website loads quickly enough. Ideally, a website should take no longer than 2.5 seconds to load, but the lower, the better.
The second metric is the FID, the first input delay. As the name implies, it measures how responsive your website is—how long it takes for a website to respond to a user’s click or tap. Generally, a response time of about 100 milliseconds or faster is best.
Finally, the third metric is the CLS, the cumulative layout shift, which measures the web page’s stability. In other words, there should not be anything on the website that moves from its original position too much. For example, buttons should not be jumping everywhere. An ideal CLS score would be 0.1 or less.
These three metrics combined make up Core Web Vitals and are among the many parts that play a big role in Page Experience.
Conclusion
In most cases, if your website already provides an excellent experience, you will not have much to worry about. However, if you know that there is still lots of work to be done to improve the experience, you need to get to work. Google will roll out Page Experience soon, and you do not want to find yourself lagging behind competitors who have optimized their web page.
If you are having trouble, do not be afraid to contact a digital agency with SEO experts. They can help you implement the ideal strategies to maximize the user experience and, in turn, keep your users happy and your Page Experience indicator positive!
Kingz Marketing is an up-and-coming digital marketing agency in Calgary offering social media marketing, search engine optimization, content creation, and more. If you are looking to prepare your website for Page Experience, reach out to us and let us help you today!