Not all start-up ventures have the resources to invest in marketing, with a mound of other responsibilities needing equal attention. But letting people know about your business is the only way to position yourself in the industry, so what can you do to boost your visibility with limited time or budget? Fortunately, the answer lies in digital marketing.
How Digital Marketing Can Grow Your Small Business
1. Maximize Your Search Engine Ranking by Optimizing Your Google My Business Page
Consumers heavily rely on the internet when searching for businesses — be it for products, services, entertainment, and anything in between — so it’s crucial to boost your ranking to increase your online presence.
Optimizing your Google My Business Page is one of the easiest ways to reach a higher spot in Google, Yahoo, or Bing, which means you have more chances of generating traffic to your website.
Simply providing all the important information such as your contact details, opening hours, address, website link, and services should do wonders for putting your start-up on the digital map.
2. Produce Local Content by Integrating Location-Focused Keywords
It’s one thing to produce articles, videos, infographics, and other content-centric campaigns to enhance your credibility. However, optimizing your content by integrating location keywords, services, or products should make it easier for your business to come up with search results, doubling your efforts to expand your audience reach.
3. Build a Social Media Presence
Even with the highest spots on search engines, it’s important to put a personality behind your brand by establishing strong relationships with your market. In that case, you can build traction and create meaningful connections with your audience by widening your presence using different social media channels.
Whether it’s on Facebook, Twitter, Instagram, LinkedIn, and more, these social platforms are a goldmine where you can pick up your brand’s momentum.
4. Ensure Your Website Is Responsive, Fast-Loading, and Mobile-Friendly
In a digitally-driven world, websites serve as a virtual representation of your brick-and-mortar store. It’s a platform that informs your potential customers who you are, what you offer, and what makes you different from the pack.
Of course, having a website alone isn’t enough to convince your market. It’s important to provide a smooth-sailing browsing experience to your curious customers, so you can keep up with the tech-savvy competition by ensuring your website loads up to today’s standards and responds without a hitch no matter the device used.
Failing to make your site mobile-friendly can cut you off from as much as 88 percent of consumers, so responsive websites are a game-changing factor that can make or mar your visibility.
The Bottom Line: How Focusing on Digital Marketing Is a Cost-Effective Way to Build Your Small Business
Running a business means continually striving for growth, whether it’s to expand your market reach, operations, team, and or client base. Every strategy is rooted in the need to scale up where you can; that’s why marketing is a fast-paced space that’s always challenging brands to keep up.
How Can We Help?
Here at Kingz Marketing, we’re a growing digital marketing agency in Calgary that strives to assist SEM businesses in establishing a promising online presence. With our client-centric and results-driven approach, we can help you outline a marketing plan that meets your unique needs and get you ahead of the competition.
We can take the guesswork out of your social media marketing, content creation, search engine optimization (SEO), and more! Get in touch with us today to see what we can do to boost your visibility and catapult your brand’s growth.