People have been using social media platforms since the early 2000s, with newer networks creating more innovative ways to interact with other users. Facebook, Instagram, and Twitter remain staples for anyone who isn’t living under a rock. Although other platforms like LinkedIn and TikTok are developing a sizable demographic, the first three are still the ones with the most user bases. Besides being digital spaces where people can know, meet, and interact with each other, these social media platforms also open a unique customer conversion opportunity.
Discovering Facebook’ potential for customer conversion
Businesses have been capitalizing on the power of social media as an effective marketing tool for years. Because of this, some platforms even optimize their customization and user tools to fit business establishments. For example, Facebook business pages have built-in features that track online engagement and allow greater visibility for online posts. Any aspiring entrepreneur can utilize the accessibility of Facebook marketing to turn follower numbers into real-time sales figures.
If you want to turn your Facebook follower into avid customers, follow these three tips:
1. Promote your posts by boosting
It’s not uncommon for your posts to get buried under a sea of shared news articles, memes, and vacation photos. This is why it’s necessary to recognize primetime posting hours for your target audience. Additionally, each platform’s peak activity hours will vary. One way to avoid the hassle of competing with other organic posts is by utilizing FB ads.
Boosting FB ads is an option that allows you to target the specific audience who will see your posts. This ensures that your ads will be viewed by a user based on their behaviour, demographic, age range, and location.
2. Increase sales by going live
FB Live is an excellent way to drive sales by interacting with your audience in real-time. Due to the new normal of limiting public events, live streaming is now the alternative for hosting promo launches or product releases. Interacting with your audience through FB live creates an urgency to your offers while making it more compelling to engage with a brand with other users.
Remember to promote your event weeks in advance and highlight your Unique Selling Proposition for them to have an incentive to join it. Afterward, you can choose to keep the live video on your site so others can go back and watch it. Alternatively, you can splice the live video for a highlight reel for people who couldn’t attend the event.
3. Run contests and share promos online
Launching giveaway contests is the best way to utilize the power of social media and mutual connections. The simple act of requiring your followers to share your posts or tag their friends can expand your posts’ visibility exponentially. However, it’s important to offer a valuable incentive for people to do these things. Offering free goodies and limited-time promo codes as a raffle prize is an excellent way to lure customers into your sales funnel.
Conclusion
There are numerous ways to engage with an online audience, especially if you’re an online brand. Knowing how to interact with your target market is an excellent way to improve your credibility and reinforce your brand placement. For this reason, it’s best to bring your A-game to ensure that you’re capitalizing on the online platforms that you have.
Why settle for average results when you can hire a professional to handle your online visibility? If you require a digital marketing agency in Calgary, we’re here to help. Schedule a call with our marketing experts and experience how our staff at Kingz Marketing can boost your sales figures!