Building an influential social presence is a cornerstone of success for any business in this digitally-oriented world, especially when modern consumers are on different social media platforms on a daily.
There’s no doubt that social media plays a pivotal role in your marketing arsenal as a whole, so finding innovative ways to gain a competitive edge is a must if you want to stand out from a saturated market. With new social media trends dominating the landscape in 2021, the list below should help start your business with a bang.
Trending #1: More Double-Tapped Hearts for Social Consciousness Across Multiple Platforms
The biggest buzzword that has been making waves online isn’t a new marketing scheme, but the consumers demand transparency, care, and a greater sense of community. Millennials and Generation Z are hyperfocused on hot-button topics that dig deeper on political issues, gender equality, social justice, climate change, mental health, and other necessary conversations that prove there’s a heart behind the brand.
Social consciousness is even more in-demand as more people went online due to the COVID-19 outbreak, which means companies need to join in on resonating discussions that facilitate a positive relationship with their target audience.
Trending #2: Maximize the Potential of Niche Social Media Platforms
Most brands have a default social platform they utilize, with Facebook, Twitter, and Instagram being the three heavy-hitters to-date. While they still reign supreme, there are niche channels that are making waves with consumers that may have a spot in your social media strategy too.
Platforms like Reddit is an excellent website where businesses can access a wider range of people, while TikTok quickly skyrocketed to the top with a whopping 210 percent growth in the last month among the youth. When done right, tapping into a niche market can boost your marketing engagement by a significant margin.
Trending #3: Focus on Transparency and Building Trust to Combat Digital Misinformation
Social media has become a necessity in today’s internet-driven marketplace, but it also comes as a double-edged sword. On one hand, sharing news and information is easier than ever, but telling fact from fiction can be trickier since there’s plenty of “fake news” mixing in with legitimate sources.
This makes it difficult to produce content that is trustworthy, so your business will need to find ways to combat this misinformation and ensure there are measures that allow your readers to identify the reliability of your content.
The Bottom Line: Keeping Up with Trends and Jumpstarting Your Digital Marketing Goals with a Bang for 2021
Social media marketing is a powerful tool that can boost your brand awareness, which is why keeping up with trends is worth the effort since ensures you maintain an active presence that can help push your business forward.
How Can We Help?
Here at Kingz Marketing, we’re a growing digital marketing agency in Calgary that strives to assist SEM businesses in establishing a promising online presence. With our client-centric and results-driven approach, we can help you outline a marketing plan that meets your unique needs and get you ahead of the competition.
We can take the guesswork out of your social media marketing, content creation, search engine optimization (SEO), and more! Get in touch with us today to see what we can do to boost your visibility and catapult your brand’s growth.