The year 2020 has undoubtedly been a tough time for many of us, and we still do not know what 2021 has to offer. After all, we are not time travellers, nor can we tell the future. What we can do, however, is predict using current and past data to see what the future holds in store.
In a world of social platforms, it seems that business is booming. Social media has given everyone a chance to maintain communication with each other in these trying times. It has also presented new and excellent ways for a business to continue to survive and, more importantly, thrive.
If you’re trying to prepare your business for the possible future social media trends in 2021, here’s what you can do to make the most out of it.
1. Plan for new ad placements
Ever since its infancy, social media platforms have continually developed to satisfy new trends, and one of those trends is businesses using those platforms to advertise and sell. The greatest example of this is Instagram. Earlier, Instagram was just a platform for people to share pictures and videos. Today, it has introduced many features, such as stories. Another good example is Facebook. What was originally a platform for people to communicate and connect has now implemented ways for businesses to advertise and sell products.
What we are trying to say is that the future will only allow these social media platforms to expand on the business aspects of things. This means that you should always be ready to implement new ad placements to make the most out of your audience. If you can, do a little research on the possible new features these platforms will add to their services in the future. This way, you can quickly familiarize yourself to ensure the moment the features are released, you can use them to expand your reach to your audience.
2. Utilize multiple social media platforms
You may already be investing your time and money into one social media platform. That is great, but you should consider diversifying your options as soon as possible. Much like making an investment, the bigger your advertising portfolio, the less risk you are facing in terms of not reaching out to your audience. Also, your audience will likely be using multiple platforms at once. For instance, some may have Instagram, YouTube, and Facebook accounts all at the same time. By catering to these platforms, you reach out to your audience in various ways, grabbing their attention and engaging with them.
Now, this might be a little worrying if you have a small budget. However, with some smart planning, you can still utilize multiple platforms. In fact, we highly recommend that you still try other platforms that you have not already been trying. A great investment to make is to work with advertising agencies with expertise in various social media platforms. They will do all the hard work for you, and all you need to do is tell them what you want.
Conclusion
With the world moving more and more into the digital age, and with the ongoing pandemic, building an online presence is one of the keys to any business’s success today. As for you, making plans now can ensure that you are ready for whatever the future has in store.
That said, we want to stress again how good it is to work with an advertising agency, especially if you are a small company. They eliminate your need to hire in-house marketing teams, saving money in the process, all while doing the hard work of researching and figuring out what marketing strategy will work in your favour. Plus, you will have more time focusing on other aspects of your business, ensuring everything runs smoothly.
Kingz Marketing is a digital marketing company in Montreal and Calgary, specializing in social media marketing, SEO, content creation, and so much more. If you need help with your social media marketing efforts, get a quote from us today!