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Finding ways for your business to meet customers is now made easier than ever, thanks to the Internet. You can even have a business site where you can promote your products and services to your target customers. However, you need to be careful as you may land into the common website design pitfalls that most first-time business owners fall into when they launch their site. 

This article will discuss the three common errors that you may make when you commence website design plans. Take this as an opportunity to ensure that you are maximizing your expenditures on your company’s online presence and find ways to win against your competitors by ensuring your site provides the perfect online shopping experience! 

Mistake #1: Using free graphics and basic site design templates 

Technology gives you access to tools that you can use to build your business website. For example, you can use WordPress to launch written content that will inform your site visitors about your products and services. However, they may be put off by the visual elements used to build your website, like free graphics and design templates. It’s because many prospective customers may see your site as cheap, irrelevant, and not worth their money.

Remember, the average Internet user has a short attention span, meaning you may not pull them in if you don’t start with your site’s visual impact. That’s why you must invest in graphic design services and web design solutions to help you make a site relevant to your branding and idealized for today’s market. It enables you to set up a strong online presence, propelling your business forward as you reach many customers! 

Mistake #2: Having a slow-running website 

All Internet users hate having a slow Internet connection and a slow-loading website. You may like to load your site with loads of design elements, plugins, videos, and other related data. However, if your website is too slow, you can alienate prospective customers from supporting your business. It’s because the Internet is a face-paced environment, meaning you want access to products and services immediately in just a few clicks. 

The best way to ensure your website runs at a manageable speed is to keep your website design simple yet well-organized. You should also look into other tools that can help bolster your site’s performance speed, such as web hosting and web development. Consult with digital marketing specialists to help you make well-informed, market-relevant decisions. 

Mistake #3: Not investing in digital marketing services

Your business’s focus on website design can be made easier and further enhanced when consulting with digital marketing professionals. They know the ins and outs of what makes a company successful, especially when it comes to the website. You can also access other means to promote your products and services across different digital spaces on the Internet, like search engines and social media. As such, consult about website design with a reputable agency. 

Conclusion 

Designing the perfect business website may be challenging, but there are practical steps to do so successfully. All you need to do is remember all the previously mentioned mistakes and find ways to avoid them. It allows you to have a strong online presence that can reach your target market. Initiate website design planning today! 

Kingz Marketing is your digital marketing agency based in Calgary committed to helping you maximize your business website to meet online customer demands and grow your business. We can also offer you content creation solutions to assist you in effective marketing approaches to reach your niche market. Book your custom marketing plan with us and find practical solutions to build a market-competitive website!