Our Services in
Digital Marketing
Digital Marketing That Makes A Difference
More than a billion people use Google search every month. That breaks down to about 63,000 searches per second, worldwide. Also, four out of five consumers use search engines to look for information on local businesses.
Source: Search Engine Journal
More and more, businesses of all sizes have taken to the internet to market their brand. Potential clients today prefer to search online to read about a product or service they want to try. Marketing tools that used to work in the past—flyers, radio and TV ads, billboards—still do. However, the most significant impact on people’s decisions come from opinions they formed through what they see about you online.
Information on your company and its products or services should be accessible to your customers. If people find it challenging to get a hold of your brand, they will move on to a competitor. Don’t let them look elsewhere; have a digital marketing strategy that incorporates long- and short-term goals. Take a look at the tools we use to achieve that for clients.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Content Creation
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The thing that keeps people coming back to a website or a social media page is the content. Humans love a good story, and your brand needs to connect with your audience through your ads, updates, and features. We offer content marketing in all our services.
Although promoting your offerings through ads is a key driver of traffic to your websites, you also need to publish posts that will raise brand awareness and position you as a credible source of information in your industry. We help our clients establish themselves as leaders through thoughtfully-written blog posts and content.
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According to Google, 50 percent of consumers visit a store after reaching its website through local search. Your search engine rankings are a large factor in your growth, especially if you are a local business. SEO is a reliable, long-term approach to getting customers through the door.
We help you rank higher on search engine results pages through time-tested techniques. Businesses must have good SEO because people want to know more about an industry or a product before buying, and they do that by Googling a brand. Our SEO strategies will help you establish your credibility in your industry.
Brand Design & Strategy
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Brands consist of more than the logo, identity or product. The gut feeling of a person about an organization and the way they see a brand’s products or services all contribute to a business’s brand. People build brands and convey information by evoking emotions and concepts in consumers’ minds. The colours, photography, language, typeface, and logo you use all contribute to that end.
Brand design is being intentional and strategic about the emotions and concepts you use to bring your brand to life. It is what gives your brand its signature look, and it is what makes your brand powerful and captivating to your customers. Good brands have brand strategy; they use various visual and contextual elements that share a common thread.
We help you define your value proposition and mission statement, the foundations of your brand and use these to create multi-tiered structures that introduce you to your audience. Our branding experts will guide you through the planning stage, and help build your website’s distinct look and feel.
Social Media Management
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This is our flagship offering—through a well-defined social media strategy, we will grow your online presence and manage your social media pages for your business. We create posts, reply to messages, keep the audience updated, and cultivate a community around your brand.
We also have solutions for brands that currently have no social presence. Through an integrated social media marketing and management plan, we can grow your presence on the platform your audience uses. Whether you need targeted Facebook and Instagram ads, consistent posting on YouTube and Snapchat, or community engagement on LinkedIn, we have your back. From start to finish, we monitor your campaigns to see what is resonating with your audience, ensuring steady growth for your brand.
Audience Analytics
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When promoting your products or services, your first consideration is the audience. How will people receive the advertisement—will they stop to read and click, or will they just scroll past it? You can measure the impact of your ads through audience analytics. This makes your marketing more accurate and focuses your media or digital advertising efforts. Audience analytics starts with gathering data about users. Apart from demographics, it includes things like social media activity, the type of devices they use, and media sources where they get news or entertainment. This information, when combined with how they interact with your advertising, provides insights into what types of ads they might click on in the future.
Our audience analytics tools allow you to anticipate demand. It enables you to learn the types of videos or posts you should make, based on consumers’ watching habits and preferences. With audience analytics tools, you can be more confident that your ads are reaching the right people!
Reputation Management (Google Business Reviews)
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More than 90% of online consumers today take reference from Google Business Reviews before considering whether to patronize the service or product of a company. This may not be deliberate as Google has since become the dominant search engine online and any searches of any specific company will display the aggregated rating of the reviews on the first page of Google.
However, the marketplace is a cut throat competition. Reviews on Google Business may not be real and can be paid by competitors to slander your business name. Some dissatisfied customers may also took their demands or negative feedback to Google reviews although you may already have find a solution to appease them. Under this circumstance, you can’t do anything as such reviews cannot be deleted.
At Kingz, we understand your frustration and will work towards getting these negative business reviews removed. We have since worked with dozens of both large and small enterprises to repair and maintain their reputation through our strong familiarity of how the Google’s review committee work. Contact us and solve your problems today!
Social Media Advertising
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Another one of our specialties, together with social media management, is creating ads for social media. We believe social media ads are the most cost-efficient way to bring in an audience. Let us drive more traffic to your business through strategic advertising on Facebook, Instagram, Snapchat, YouTube, and other platforms.
Advertising can be complicated; there are thousands of data points that affect campaigns. Let us simplify things for you. We start with a customized social media advertising plan that helps you reach your specific goals. Whether you want to increase web traffic or get more signups through your social pages, we help you develop a strategy for it.
Mobile App & Website Design
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Customers are mobile today, and they prefer conducting research on their phones or tablets. If your website is too small or slow, they will go to another company’s, and you miss out on a conversion. Give your customers a smooth user experience and get a mobile-friendly, responsive website when you partner with Kingz.
Websites are a crucial aspect of a digital marketing campaign. You want your clients to have a go-to place for everything about your brand, and your website should serve that purpose online. Even if you’re active on social media, you still need a website since you cannot put everything about your company in a single post or update. If you don’t, or if your current one needs revamping, we can do that for you!
Email Marketing
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An essential aspect of business growth is maintaining an email list. People who subscribe to your email list have a direct line to updates about your company. Don’t waste that connection—let us nurture it through a tailored email marketing plan. Through email, you can generate leads, keep your customers updated, or show your appreciation for their business.
For every $1 spent on email marketing, a business earns $44.25. Email marketing is effective because it targets people who already have a relationship with your brand, ones who only need reminding that you offer a solution to their pain points. Nudge them in the right direction with an email marketing campaign.
Web Development
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Running a business can be challenging, so we are here to lend you a hand. We can manage your website and take care of everything under the hood. From updates to optimization, we have you covered!
Customize your content by speaking to our web developers and designers. They can help you bring your brand to the fore by shaping your website to showcase your business’ focus. Whether you need menus, image galleries, or more, we can help you bring your vision to life. Our experts also help you establish your voice with a professionally written blog.
Google Ads
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A picture is worth a thousand words. When you have online display ads, you essentially have print ads all over the internet. These full-color graphics and promotions can advertise your business and increase your growth at the same time. Aside from SEO, we also provide Google Ads services. Coupled with social media advertisements, search, display, and YouTube ads will help you reach more people than you would otherwise.
35 percent of people who view display ads search for the business they see later. If you combine a robust display ad campaign with your SEO and social media strategies, you could see a growth of as much as 22 percent in your conversions. We build optimized and flexible display ad campaigns and distribute these strategically, depending on your business.
Reputation Management (Glassdoor Reviews)
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At least 70% of job seekers now look up Glassdoor reviews when before applying for a role in the company. Glassdoor is perceived as the go-to channel for applicants to understand the culture, how typical work is like of the company and feedback from both existing and former employees.
However, reviews on Glassdoor tend to be skewed. This is because disgruntled employees tend to use the open channel and the anonymity status to vent their frustrations or competitors take advantage of the transparency and posts fake, untrue or slanderous reviews of your business.
While this may not reflect the actual situation of your workplace, the impact is huge. Businesses perceive that they have to spend more money and longer time to recruit due to the negative reviews. Also, the morale of the existing staff can be affected as they do not want to associate with company which poor ratings.
At Kingz, we work closely with our legal counsel to communicate with Glassdoor, justify why those reviews are against the terms of policy and ultimately remove them permanently. Our reputation management service is highly effective and cost effective, reach out to us now!