When it comes to running a business, branding is a paramount part of achieving success. Branding is the process of creating a logo, icons, design, messages, and other elements that represent your business and resonate with your target market. Think about big names like Coca-Cola, Nike, Apple, and Target and how they easily and quickly sell their products or services.
During this holiday season, you must increase your brand awareness to a similar level as the giants mentioned if you intend to boost your business sales. In other words, branding pertains to how your business is recognized in the marketplace, which can translate into product sales or service utilization.
If you want to increase your brand awareness during this crucial time of the year, here are four critical aspects to focus on for your digital marketing strategy:
1. Search Engine Optimization (SEO)
It is often said that SEO is the pillar of digital marketing that increases your online visibility and drives traffic to your website. The process entails optimizing your site, producing relevant content, and building backlinks to put your website and content on top of the Search Engine Results Pages (SERPs). If you have started implementing your SEO, it’s time to take it to the next level. If you haven’t done so yet, you should now take the plunge to put your business website in the spotlight, particularly during the holidays.
2. Advertising campaigns
You must start implementing and boosting your advertising campaigns to increase your brand recognition. Whether you utilize Google pay-per-click (PPC), Facebook advertising, or even offline advertising, you must produce and display as many ad copies as possible and target them to the right audience. If you don’t know how to proceed with your advertising, here are some advertising materials that you can consider using:
- Promotional videos
- Informative blog posts
- Explanatory infographics
- Webinars and podcast
- Cost calculators and price comparison tools
- Free downloads like checklists or shopping guides
3. Social media management
In this digital era, you can no longer deny the power of social media, as this is where most people live and thrive. Whether on Facebook, Instagram, LinkedIn, or YouTube, these platforms can help you interact with people on a personal level and conduct business with clients or customers on a business level. If you want to boost your brand, you must take advantage of social media, and it is all the more crucial to do so this holiday. When people consistently see your brand and what you have to offer in their newsfeed, you have a greater chance of converting them into potential leads!
4. Content marketing
Digital marketers know that content is king in the digital world. If you want to market your brand and promote your products or services, you must create as many relevant content pieces as possible. While at it, be sure to consistently publish them on your website, blog, social media profiles, and other online platforms. If you’re wondering what content pieces to produce for your marketing, here are some ideas:
- Video clips about your brand
- Infographics about your industry
- Striking images of your products or services
- Articles about your products or services
Conclusion
At this point, you now know how to increase your brand awareness and boost your holiday sales. As outlined above, all it takes is to focus on and utilize SEO, advertising campaigns, social media management, and content marketing.
To that end, now is the perfect time to spread your branding across different online platforms and implement various marketing and advertising strategies. With that, you’ll put your brand in the limelight this holiday season and kick your sales up a notch!
Are you looking to boost your brand awareness for increased holiday sales? We’ve got you covered with our SEO marketing, advertising, social media marketing, and content strategies! We’re a digital marketing agency in Calgary specialized in increasing your online presence and growing your business. Get in touch with us today to see how we can help!