For many people, the holidays can come off as one of the most wonderful times of the year because of all the festivities, hot cocoa, snow, gifts, and Christmas or Hanukkah dinners. However, for business owners, matters can quickly come off as the opposite because of all the stress and busyness that’s about to settle in.
The hecticness of the holidays (and one aspect you’ll need to work on)
Compared to other times of the year, the holiday season is one of the most challenging periods that business owners will need to face because of increased sales, boosted inquiries, and more opportunities for profit. At first, all these may sound great. But one matter about the holiday season on the business aspect is that the greater influx of opportunities means that you’re also going to go against various factors. From competing businesses to crowds that are too difficult to control, the number of hurdles that you’ll need to overcome at the end of the year is nearly endless.
At this point, you’ve likely been spending your time on different matters to ensure that you’re ready to cash in on the sea of fleeting opportunities that you’ll come across. While matters like finances, customer service, and HR management are all vital, there’s one side of your business that you’ll need to holiday-proof the most: Your marketing.
One thing your business can look forward to
Whether you’re aiming to rake in more sales, get ahead of the competition, or build more customer awareness, this time of year will pose various challenges that you must take care of. Among the different challenges you’ll need to confront in the coming weeks, one of the most important ones you can’t overlook is making the most out of your marketing opportunities.
According to a study by Statista, holiday retail sales in the United States would amount to about $729.3 billion in 2019 alone, and this number is expected to grow even larger for 2020. Considering that the end of the year itself is primed for retail and trade industries, it is up to your company to take advantage of it by pulling out all the stops for your marketing strategy!
A few tips that will help your business go a long way
With all this talk about maximizing marketing efforts during the holidays, you may find yourself wondering about how you can turn your gameplan into reality. Thankfully, we’ve got you covered with two tips that will help you make the most out of the opportunities that lie ahead so that you can end the year on a much sweeter note:
Tip #1: Work on your email marketing
During this time of year, your customers are most likely dedicating their time and attention to their email inboxes because they’re searching for bargains and offers, which is an opportunity you can exploit. When you start building your email marketing strategy, it will be a whole lot easier to put your offers in the right places and at the right times!
Tip #2: Maximize your search engine optimization (SEO) strategy
The visibility of your brand is one facet of marketing that you’ll need to work on or refine to take advantage of the abundance of opportunities during the holidays, and what better way to do this than with a well-built SEO strategy?
Like email marketing, SEO will help put your business in the right places at the right times for an influx of rushing buyers. However, the main takeaway from all of this is that your search engine optimization efforts will shorten the gap between consumers and your website so that you have an easier time converting!
Are you keen on using the tips mentioned above but don’t have the time, money, skills, or effort to make it happen? Look no further because Kingz Marketing is here to help!
Conclusion
While most people can look forward to the holidays because of all the gifts, joy, and memories that they can make, your business can also look forward to this time of year because of the marketing opportunities. With the help of the three tips mentioned above, you won’t ever have to worry about falling behind on capitalizing on what lies ahead!
We’re a digital marketing and social media marketing agency in Calgary and Montreal. If you are looking for professional assistance with content creation and social media marketing, get in touch with us today to see how we can help your business grow!