When done right, social media marketing can be an effective strategy for any business. It engages users and has a good content strategy that can lead to positive ROI. However, what exactly do these kinds of social media posts look like, and how can business strategies follow suit with a social media agency?
It might be more useful to showcase some glaring examples of what not to do to clearly understand why it doesn’t work in digital marketing. Here are some of the social media posts your business should avoid doing when marketing your business:
1. Going Overboard with Emojis
Emojis are a great way to make your brand appear more real and relatable. After all, who doesn’t use a smiley every now and then to accompany their messages and comments? They also help to give your brand a friendlier disposition and make it seem more real and genuine to customers. However, this does not mean that you should insert an emoji after every other word.
Too many of these will make your posts look spammy and kill any credibility and professionalism that you have built. Using one to two emojis per social media post will do the trick. This allows your audience to read your post without too much interruption but, at the same time, gives you a chance to sound friendly and in-touch.
2. Issuing Non-Apologies and Excuses
Getting called out on social media for a non-apology hurts your brand in a monumental way if you’re not careful. The next time your brand needs to post an apology for whatever reason, make sure that it’s genuine. Apologies are best structured in this way: an acknowledgement of the offence, a sincere apology for causing it, a commitment to do better, and a complete absence of any excuses. Trust that your good intentions will create a better impression on your audience rather than the instinct to defend your brand by using a non-apology.
3. Engagement Bait
Engagement bait is probably one of the most annoying social media posts, not to mention a false marketing tactic to generate more engagements. Today, many businesses do this on social media, especially in promotions where they ask participants to tag friends to leave reactions on posts. These types of posts often don’t provide any real value for audiences, does not guarantee an increase in engagements, and gives your business a bad reputation.
4. Incorrect Auto Replies
While auto-replies are convenient, they can also turn into embarrassing experiences when the wrong messages are sent to your audience. Imagine a customer complaint being sent to your business directly through chat, only to be addressed with an automatic “Thank you!” Your customer will likely be confused and very annoyed that their concern was met with an auto-reply, and a wrong one at that!
Handle all your replies manually, and get a team together if necessary. This way, you can personalize your responses and give helpful feedback that your audiences will find relevant and useful.
5. Trying Hard to Be Cool
Learning engaging language and utilizing humour and wit are great ways to connect with your audience better. However, be wary of trying to sound too “hip,” as this can backfire and hurt your brand’s image. For example, if you’re a sophisticated brand, avoid using millennial colloquialisms that are trending, such as “Yas!” or “slay,” just because they’re popular. Not only does it make you seem like you’re trying too hard, but incorrect usage of these phrases can also make you appear out of touch!
Conclusion
Your social media plan is meant to be as engaging as possible. This is why striking a right balance between how your audience communicates and maintaining your professional brand image can make or break your marketing strategy. By steering clear of the annoyances mentioned above, you can start building a more robust social media strategy with the help of the right digital marketing agency!
We are a young digital and social media marketing agency in Calgary that focuses on content creation, search engine optimization (SEO), and much more! At Kingz Marketing, we consider our clients’ success to be our success. To know more about how our services can help grow your business, drop by our website today!