Nowadays, approximately one in two people on earth use social media regularly. Whilst social media can be considered as a double-edged sword, it does lend itself a number of benefits—particularly when it comes to SEO marketing.
Search engine optimization is an important aspect of marketing that modern businesses simply can’t neglect. Given the fact that so many people use search engines to find the information they’re seeking, making yourself visible on the results pages is crucial. There are a variety of tactics you can use to improve your visibility on the SERPs—but there’s one that a surprising number of business owners fail to really appreciate: social media.
Search engines such as Google design their algorithms to find and rank high-quality content for every search query made. Social signals are most especially useful in this context because they showcase an independent assessment of a site’s content. Sharing of links and posts on social media gives search engines the external validation of a site’s worth. This means that social media marketing and search engine optimization work hand-in-hand to get your brand the recognition it needs.
Read on to discover the power social media posts have on your SEO marketing.
Social Media Showcases Your Unique Branding
Marketing and advertising go hand-in-hand. Even so, branding makes all the difference because it gives your site a one-of-a-kind identity. Your company’s branding should deliver a unique design, ethos, and tone to distinguish you from your competitors and make you readily recognised by customers or consumers.
Creating an authentic and engaging brand presence is possible on social media when you strategically publish your optimised content on social media pages following a content calendar. Of course, your content should also be relevant and cohesive in order to be searched more by consumers, which in turn, creates an increase in organic traffic—a vital factor in digital advertising.
Social Media Boosts Your Following
Followers and a number of connections have a direct and significant influence on your Google rankings. Before you decide to boost your count by buying followers, though, consider the fact that real followers translate to authentic engagement with your content.
Because you want to deliver great content to your real followers, you have to place your social media profiles and posts in locations where your ideal followers would want to spend time swiping and clicking. Providing high-quality content is important, but engagement makes all the difference.
Identify your target niche or market. Follow them in order to be followed back. You can also offer incentives like a free download or an entry to a free giveaway for a Facebook or Twitter share.
Social Media Gathers Likes and Encourages Sharing
Likes, comments, and shares are vital for SEO marketing. The more likes, comments, and shares your post has, the more visible you are in SEO. It’s also important to note that all kinds of shared social media posts end up in other blog posts, articles, slide show presentations, white paper, e-books, and more.
Create relevant content which customers or consumers can engage in to encourage discussion and questions. Use related hashtags to create larger conversations. Format your tweets for easy retweeting. Above all, respond to comments on any post you make.
Keeping up with updating your business profiles and engaging with followers takes time, but it does pay off. If time is a luxury for you, however, you may benefit from professional digital marketing services to ensure all your SEO marketing needs are still addressed.
Conclusion
In this day and age when so many people spend hours every day in front of a screen, SEO marketing is how your brand can be noticed, which then equates to sales. Social media can bolster your efforts by showcasing your branding, boosting your following, and encouraging engagement—all things that will pay off on your SEO rankings!
Seeking professional digital marketing services to boost your brand in a way like never before? We’re ready to help! As a social media marketing agency servicing Montreal and Calgary, our team is happy to put together a strategy and help your brand reach new heights. Get in touch today!