Search engine optimization (SEO) is one of the most essential pillars of digital marketing because it helps increase the visibility of a website. Before you even employ other forms of online marketing, be sure to implement your SEO strategy first. What good is a robust website that has consistent branding and valuable products and services if it cannot be found online? SEO aims to put your business website in the spotlight of the Search Engine Results Pages (SERP) environment. By doing this, you’ll increase your online visibility and drive more traffic to your website.
If you want to make SEO benefit your small business, here are five tactics you can implement:
1. Conduct research and use the right keywords
Keywords are an integral part of the SEO efforts as they are words and phrases that your target users are more likely to type in the search engine field. It’s necessary to conduct keyword research to look for relevant words or phrases in your industry. Then, incorporate them into your content, but make sure to avoid keyword stuffing because these are not favoured by search engines. When implemented correctly, you’ll notice how your target market will find your website through these appropriate keywords.
2. Create and publish high-quality content consistently
Marketers know that content is king in the digital world. People search online to look for valuable content, whether insightful articles, striking images, or compelling videos. As a small business, make sure to give in to what users need. It’s best to constantly produce valuable pieces of content and consistently publish them on your website so that it can easily and quickly be found.
3. Optimize your website with the UX in mind
Apart from the content elements, it’s necessary to optimize the technical aspects of your website as well. When designing the technical backbone, be sure to have the user experience (UX) in mind. This is because a well-structured interface, easy navigation, fast loading page, good colour psychology, minimalist design, and responsive web design contribute to the excellent experience that users have on your website. Ultimately, Google and other search engines favour websites with great UX and put them in the top ranking.
4. Build links for your site’s authority
Off-page SEO includes building backlinks on your website to establish your site authority. The more quality links your site carries, the higher it will rank. However, focus on quality rather than quantity when it comes to backlinks, and link your page to credible and trusted sources only. On the other hand, you should also have other sites link their pages to you, making you a thought leader in the industry. Whether internal or external links, they can make a difference in your website’s image and reputation.
5. Focus on your unique selling points (USPs)
While you may be marketing a brand and promoting the same products or services, your small business may have something unique that sets it apart from the industry’s competitors. Make sure to focus on and highlight these USPs in your SEO so that your site will stand out from the crowd.
Conclusion
Incorporating SEO into your website can be a straightforward process if you know what to do and how to implement it. As outlined above, be sure to concentrate on using the right keywords, publishing high-quality content, optimizing your site with great UX, building links for site authority, and focusing on USPs. With all these in place, you’ll be surprised at how your SEO strategy will kick your business up a notch and help it grow in the long run!
It’s time to boost the strategy of your small business for your online presence and website traffic. We’re a full-service digital marketing agency in Calgary, specializing in social media marketing, content creation, and SEO marketing. Get in touch with us today to see how we can help enhance your pursuits!