There’s no denying the fact that the COVID-19 crisis has significantly impacted the lives of people and the way businesses are conducted worldwide. Both consumers and companies are affected, as people are advised to stay at home, and business operations are restricted. Such actions are primarily towards mitigating the spread of the novel coronavirus and flattening the curve.
As a business, you can only do so much as far as digital marketing is concerned. During this difficult period, it’s best to rethink and reevaluate your marketing approach so that it is aligned with the implications of the current health pandemic. You will have to implement robust marketing steps to help both your business and consumers amid this period.
In this article, we will share four valuable tips on how to align your digital marketing strategies with the COVID-19 crisis:
1. Conduct business events online
The global pandemic has caused many businesses to shift their events to online mediums. While some employees are asked to work remotely, others have the chance to conduct their meetings digitally. A few other companies have gone as far as holding virtual events. If you have business undertakings that have been temporarily withheld, you may consider conducting these important events online instead, such as through live streaming or online conferencing.
2. Prioritize user experience (UX)
As most consumers are hooked up online today, user experience has increased in demand. It is highly likely that your customers are looking for information, products, or services online. Because of this, it’s time to boost your website’s UX to attract more customers, make them stay on your site, and get them converted. Consider factors like a streamlined interface, easy navigation, fast loading time, minimalist design, responsive design, and valuable content. All these factors will help boost customer experience on your website.
3. Implement prospecting campaigns
In difficult economic times like these, you should be more aggressive, agile, and robust with your prospecting campaigns. The goal is to reach out to a wide range of audiences by reconnecting with your old customers, interacting with your current ones, and targetting new ones. The key here is to conduct research and perform due diligence and then engage with your potential and existing customers. Through constant customer engagement, you’ll build your business credibility and gain the trust of loyal supporters.
4. Create a community of support through social responsibility
As a business, it’s not all about generating income and gaining profit for your business. Keep in mind that you also have social obligations and responsibilities. In crucial times like this, you have to give back to the community by offering promos and exclusive deals. You can go as far as making some donations to help those in need. In doing so, you’ll find true value as a business. Customers will see that, and the value you create will resonate with them.
Conclusion
As far as the COVID-19 crisis is concerned, it has no signs of stopping or even slowing down at the moment. Because of this, your business will have to contend with the current situation and make do with what you have. As outlined above, you should conduct business events online, prioritize UX, focus on prospecting campaigns, and create a community of support. With all these steps, you’ll make your business thrive and help your consumers get by at the same time!
We’re a full-service digital marketing agency in Calgary, specializing in social media marketing, content creation, SEO marketing, and other online solutions. If you need to align your digital marketing tactics with the current COVID-19 crisis, contact our team of expert marketers today to see how we can help!