Unlike what most would think, having an online presence is not only for big brands. It’s the secret weapon small business owners have to leverage against other businesses. Having social media accounts, for example, gives you a more affordable way to promote yourself. Having a website makes your business appear more professional and organized. Optimizing your content with SEO can help you rank higher on SERP and drive more traffic to your site. These are only a few of the many things you can do online to boost your business. However, doing everything on your own can be quite overwhelming, especially for a beginner.
Don’t fret, though. We’re here to help. Allow us to tell you about the most crucial things you need to know about managing your online reputation.
What Is Online Presence Management?
Online presence management is a detailed process of creating and implementing strategies and techniques for your presence on all online platforms, including social media, SEO, blogging, paid advertising, web design and development, and more. Apart from managing all your online platforms, this process also includes reputation management.
Presence management is about actively boosting your online visibility. It involves creating original content, staying active across all platforms, engaging with your audience, and more. On the other hand, reputation management is all about monitoring negative comments, handling various issues, and ensuring your business has a good image.
2 Secrets to Maintaining a Good Online Presence
Although the process seems confusing, you can simplify them with these two essential steps.
Start with the Basic
If you found yourself staring blankly on your screen because you don’t know where to begin, the answer is to always start with the basics. Start with what you see.
For example, check your website and assess it based on a customer or site visitor’s perspective. Does it look good? Is it easy on the eyes? Is it readable? Are the photos great? Can you navigate through it smoothly? Are the spelling and grammar correct?
Ask all the questions you can, based on its first-level surface. Once you’ve addressed the fundamental things, you can proceed to a more in-depth level. Apply this step to all your platforms.
Always Keep Your Brand in Good Light
No matter how simple this tip is, it is not the usual mindset most businesses have. It works by keeping in mind that everything you release won’t damage your company or brand’s reputation. When you put this to heart, you’ll have fewer problems to deal with in the future.
It would be best if you are always careful with what you say and what you post because they reflect your business. Even if you take down a wrong post immediately, as long as one person saw it, it can be a threat to your credibility.
Conclusion
The difficulty in managing your online presence lies in your experience and how many platforms you have. You can start with a few, but penetrating more platforms can give your business better numbers and reach. It’s also best to know how other companies handle their pages and sites. That way, you’ll have an idea about the effective methods and strategies to use. If you don’t know how to begin, you can always work with any digital professionals to assist you.
If you’re looking for a digital marketing agency in Calgary to help you out, we’re here to help. We provide specialized services on social media management, marketing strategy, content creation, and more. Contact us today so we can start working towards your business’s success!