Social media has revolutionized many businesses across the globe. Whether Facebook, Instagram, or LinkedIn, they have changed how people conduct business today. What started as online channels that have allowed people to interact personally has turned into a powerful force in business to reckon with. They are now considered useful and highly effective platforms in promoting your brand and selling your products or services in the digital space. Hence, the birth of social media marketing.
If you haven’t taken space yet in social media for your business, here are five reasons you should consider doing so.
1. Affordable advertising platform
What’s great about social media channels is that they are affordable advertising platforms. Creating business accounts on Facebook, Twitter, or Instagram won’t cost you anything at all. Once you’re in, you can start to publish ads and share pieces of content with your audience. If you want to go a little extra, you can use the channel’s advertising features and start targeting your ads to the right market at an affordable cost.
2. A wide range of audience
It’s common knowledge that people live and breathe on social media. Facebook has over 2.6 billion monthly active users today, while Instagram has around a billion monthly active users. Given these figures, you have all the right reasons to use social media and reach out to your target market. They also allow you to connect with both your potential customers and existing ones. In social media, you can go as far as building relationships and creating a community of loyal supporters.
3. Easy account sign-up and marketing set-up
Social media channels aren’t complex at all. In fact, they are user-friendly that allows people of all ages and from different walks of life to create a profile and start exploring. When it comes to business, it’s easy to sign up for an account and set up your marketing features. It’s easy to manage your content, publish your ads, and engage with your audience.
4. Influence on search engine ranking
When it comes to SEO ranking, social media content is heavily favoured by both the users and search engines, primarily Google. In fact, “social signals” have become key to boosting your search engine ranking. Also, an effective SEO strategy can generate several inbound links to your website. With a click of a button, you can post and share content across various channels that can take your SEO ranking up a notch.
5. High engagement
There is a high social engagement in social media. If you want to connect with your target audience, all you have to do is to publish valuable content pieces. Just take the time to answer their questions, resolve their issues, and address their concerns. In social media, you can also start building a community of regular customers and loyal supporters.
Conclusion
Social media marketing has become widely popular in the world of business today. Social media channels are affordable, have a wide audience, easy to set up, can influence your search engine ranking, and offer high engagement. With all these in place, you can expect social media to take your business to the pedestal of success in no time.
Looking to employ social media marketing to boost your business? We’re a digital marketing agency in Calgary specialized in growing your online presence and your business. Talk to our marketing experts today!