Over the years, we often hear some myths about Search Engine Optimization (SEO). These myths can give doubts on how SEO can help a business improve its ranking and online visibility. With the countless information about SEO available nowadays, finding the most credible one is indeed challenging.
A quick glimpse at SEO
SEO is the overall process of improving a website to increase its ranking and visibility on search engines. Various strategies and techniques contribute to a successful SEO.
The following are the most common myths about SEO:
1. You can expect results right away
This is the biggest misconception about SEO. Some clients will hire an SEO expert and rush to see results right away. They believe that SEO will help their websites to gain an online presence in a short span of time.
Yes, it’s true that SEO can help increase visibility, but it doesn’t happen overnight. SEO should be done correctly and consistently. It is a long and tricky game, and you’ll need to have the skills and proper tools to win the battle.
2. Metadata are not important
An important part of on-page optimization, metadata should be given the utmost importance. Some marketers think that meta titles, keywords, meta descriptions, and alt tags are irrelevant. This is a big myth that should be clarified once and for all.
Keywords are vital because they are responsible for keeping the content relevant and focused on the topic. Without the proper keywords, no matter how good the content is, no one will see it. Various tools can help you generate and choose the right keywords for the website, such as SEMRush, Google Keyword Planner, Ubersuggest, and more.
Meta title and meta descriptions are also crucial elements when optimizing website pages and posts because:
- They signal the search engines what your website pages are about.
- They inform users what the pages are about; this also gives an opportunity to promote specific pages based on search intent, keywords, and CTAs.
3. Backlinking is dead
Backlinking is a crucial part of any SEO process. Despite the various articles telling that it is no longer essential for SEO, the truth is, backlinks impact a website’s ranking in search engines. The backlinks should come from quality websites so that they will impact ranking positively.
4. Long-form content is the only way to rank higher in search engines
Long-form articles have been popular as they can help boost a website’s SEO performance. However, it’s not only about the length of the content that matters. There is also some content with less word count yet ranks high in search pages. Generally, the quality and relevance of the
content are still the ones that matter.
5. Off-page SEO is not important
Some people believe that it’s what on the page counts for SEO success. You might have a compelling image and content on your page, as well as videos and links. Although these elements really matter, what’s happening off the page can be more outstanding. Off-page strategies, such as syndications, submission, and influence marketing, are powerful to improve page ranking.
Conclusion
SEO is a complex and interesting process. Despite the various sources that provide information on how to implement SEO to your website, there are still misconceptions that add confusion to many people. The great news is, we can check the facts about SEO to be revealed so that we’ll not get stuck with the myths around it.
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