People have usually been notoriously wrong about fads. Many were confident that the Internet wouldn’t take off a few decades ago, and it was merely a fad. When social media rolled around, they were optimistic that it wasn’t here to stay. Today, however, it’s clear how much the world relies on social media to operate; it’s easily one of the most effective ways to market your business.
Unfortunately, people’s expectations of specific trends often lead them to miscalculate how important particular technologies will be to their business, affecting their results. It also impacts how much effort they put into it, inevitably hurting their business by wasting resources or depending on ineffective tactics. Here are the top social media marketing mistakes that your business needs to avoid:
1. Posting Infrequently
Consistency is vital in everything, especially when trying to maintain a social media presence. Starting a new business and gaining traction online is exhilarating, but it requires dedicated effort to sustain the momentum. However, it’s easy to lose that motivation quickly, especially if you’re focused on running your business.
However, with the help of digital marketing services, you’ll create high-quality content that you can schedule to upload every other day or even every other week. When your followers see that you’re consistently uploading valuable content, they’ll be more likely to assume that you’re just as consistent in delivering top-notch products or services. The contrary is the same; if you aren’t compatible, they’ll think the same applies to other aspects of your business. Posting regularly also trains the algorithm to display your content more often, which will do wonders for your visibility.
2. Uploading Off-Brand Content
Sometimes, you might struggle with finding enough relevant content to continue engaging with your target audience and maintain their interest. However, some businesses make the branding mistake of uploading irrelevant topics, although they are interesting just to stay visible. People are quick to notice companies talking without saying anything, so doing this can significantly hurt your brand.
Specialists in digital marketing in Calgary will tell you that while it is alright to stray a bit from your business, it must always align with your brand’s personality, principles, and core values. If you find yourself stuck, brainstorm a few topics you can discuss under your core values, as you can easily relate them to your company.
3. Writing the Same Content Across Platforms
Social media platforms have completely transformed the way businesses thrive, but it’s essential to know how to use them. Each one has its own personality, so it’s necessary to tailor your messaging to each platform. For example, Twitter is known for its short-form content, so you wouldn’t want to upload a wealth of information on there without making it more digestible. It’s essential to factor in the nuances of the different social platforms you maintain your presence on, as doing the wrong thing can quickly alienate your customers.
That isn’t to say you can’t use the same messaging across platforms—you definitely need to, as it’s crucial to be consistent. You’ll need to customize them according to the platform’s nature so you’ll genuinely resonate with your audience.
4. Asking Friends and Family to Like or Follow Your Pages
It sounds like a no-brainer to ask friends and family to like or follow your social media profiles, as it’s one way to gain traction for your growing business. However, most Facebook pages often don’t have many followers anyway, and friends and family who do follow are usually not the target audience, nevertheless. That means they aren’t potential customers, nor are they likely to react to the brand’s content.
This lack of engagement will backfire on your engagement rate, negatively impacting your organic reach. Since not many people interact with your content, the algorithm will assume that people are generally not interested, which means it will show up on feeds less frequently.
Conclusion
Everyone is invested in growing their business using social media, but you’ll need to know the right ways to do it. Otherwise, making any of these top mistakes can easily cause you to waste your time, effort, and resources, making it more challenging to succeed. However, now that you know these mistakes to avoid, you’ll be on the right path to social media success.
Kingz Marketing is a social media marketing agency in Calgary that is the fresh face of digital marketing. We specialize in growing your business’s online presence through content creation, social media management, search engine optimization, and many more. Contact us today to find out how we can help you!