By now, most, if not all, companies are aware of how useful search engine optimization (SEO) can be when it comes to helping their business grow. Through the use of SEO marketing, websites can substantially increase their reach and help more people find their products and services. Now, we’ve already talked about how SEO marketing using the different types of content can drive traffic to your website. However, one thing we haven’t talked about is what keywords to target.
When it comes to keyword selection, you’ll have to take search queries into consideration, which are essential components of SEO. A search query is a word or a string of words that a search engine user types in the search box. Essentially, this is what people are commonly searching for. And it goes without saying that having a better understanding of search queries will go a long way when it comes to keyword research.
However, many people don’t know that there are actually different types of search queries. Now, to truly understand search queries, you’ll have to go through the different types. In this article, we’ve prepared a brief discussion on the three types of search queries that you’ll need to know about for better keyword research:
1. Informational
Informational search queries are used by people who are trying to find information on a certain subject or topic. This is one of the most common types of search queries, as people tend to look up everything on the Internet, from learning about new recipes to knowing how to fix their car’s punctured tire.
Now, it can be rather tricky to integrate this with your SEO and keyword research as your business can only cover a limited range of topics. However, there is a way around this: you can start writing content or producing how-to videos on this topic. This will boost your presence as it will increase the likelihood of your website appearing whenever people search for this information.
2. Navigational
As its name suggests, navigational search queries revolve around trying to find specific websites using search engines. People rarely type a site’s URL into the browser address bar but instead just type the name of the site.
When it comes to these types of queries, there’s really not much you can do to target them. This is because users who use these types of queries are looking for a specific website.
3. Transactional
Today, websites play an important role when it comes to buying and selling products and services. You can do just about anything on the Internet now, whether it is buying clothes or managing your finances. Searches that revolve around this are considered to be transactional queries, which are often specific brands or products. However, more generic queries such as “cheap phone for sale” are also quite common.
When it comes to these types of queries, you’ll want to make sure that your product or services page is optimized. Ultimately, this increases the likelihood of your site appearing at the top of the searches, which will effectively improve your sales!
Conclusion
Keyword research is at the heart of any good successful SEO or digital marketing campaign. This is why understanding the different types of search queries allows you to make more informed decisions regarding which keywords to utilize to reach your target market. If you have any more questions regarding this topic, it would be best to direct them towards an SEO agency or expert so that you can make informed decisions!
Are you looking for a digital marketing agency in Calgary? We here at Kingz Marketing help businesses maximize their online presence using effective online marketing strategies and SEO. Our team of experts can help you with everything from social media marketing to content creation. To know more about our services, book an appointment with us today!