The new year is a fresh beginning for many businesses, especially after surviving the ups and downs of 2020. Thankfully, many industries are now recuperating and reclaiming their place in the competitive market of 2021.
Many businesses struggled with maintaining their operations because of COVID-19’s impact on the economy. The unlucky ones who couldn’t bounce back and adapt had to shut down operations, while the more prepared ones buckled for a rough third and fourth quarter. A contending factor that contributed to the survival of many companies is a strong digital presence.
How digital marketing contributes to a brand’s survival
Since many businesses shifted their priorities to going digital, many amateurs in curating an online presence tended to focus on practices that provide surface-level results. This is why many companies had the wrong expectations when executing their campaigns. To prevent this kind of confusion, it’s necessary to avoid getting lost in analytics and realize how particular marketing campaigns actually affect your brand.
In this article, we’ll list down three marketing beliefs you should abandon this 2021.
1. Online traffic always leads to conversions
Many small to medium enterprises rely on social media platforms to extend their market reach and tap into advertising opportunities. These usually lead to ad placements and link-building efforts to drive traffic back to their main website’s landing pages.
Although high online traffic contributes to your sales funnel, it doesn’t always equate to higher customer conversion rates. Visitor traffic alone won’t drive your sales figures; customer engagement and effective marketing choices will!
2. Content is about quantity over quality
Content marketing is an excellent way to answer several needs with one output. It can improve customer loyalty through credibility, engage with customers through relevant and informative pieces, and have a considerable impact in organically raising your search engine rankings. However, that doesn’t mean you should publish content aimlessly.
It’s essential to create targeted articles to strengthen your brand visibility. Search engines find it easier to index landing pages that engage in topic clustering. By targeting a collection of high-intent keywords and long-tail keywords related to your industry, you will benefit from greater search engines’ visibility.
3. Small to medium enterprises (SMEs) can rely on social media platforms
Many SMEs build their humble beginnings through a social media business. Ecommerce businesses, in particular, find social networks a viable place to tap into niche markets and demographics among the thousands of trading groups and online marketplaces.
Although social media platforms make it easier to spread your online presence, business owners who remain on these networks can stagnate over time. The limitation of depending solely on social media presence will eventually hinder your aspirations for scaling up your business! This is why it’s always a requirement to develop a business website where you have more freedom in expanding your services and create a more seamless customer experience.
Conclusion
Like the changing of seasons, digital marketing trends tend to shift now and then due to customer behaviour and alterations to online platforms. For example, Google’s search engine web crawlers adapt and conform to online user input. This is why there’s an ongoing shift to accommodate voice searches due to the developed technology of voice input in mobile devices. As hardware and software continue to receive innovation, digital marketing trends will also follow!
Teaming up with industry experts is an excellent way to keep your marketing efforts on the right track. Kingz Marketing is a digital marketing agency in Calgary that can optimize and expand your brand’s online presence. Schedule a call with our marketing experts and plow through 2021 with the right digital marketing strategies on your belt!