Among all the dozens and dozens of SEO strategies employed by marketers and businesses today, not all of them work for everyone. Some strategies work better than others, while some only work in conjunction with other strategies. When in doubt, however, you can make use of three SEO marketing strategies before all others. The following are three of the most efficient SEO strategies your business can employ if you want your business to grow.
SEO Article Marketing
This is perhaps one of the most effective and popular strategies out there, and for a good reason. Article marketing involves writing and publishing short but informative articles in an attempt to increase the amount of exposure an individual receives. This also works as a great way to build backlinks pointing towards a specific website. Think of it as an all-in-one SEO kit where multiple strategies can be incorporated into it.
To create a successful SEO article, knowing the basic principles of search engines and how users behave when doing Google searches is a must. Here are a few pointers you should remember when creating an effective SEO article:
- Write articles rich in information and write them creatively.
- Avoid large chunks of text. 300-500 words should be enough for a single post.
- Create six paragraphs for a 300-word article, adding another paragraph for every 100 words you add. This ensures your articles are readable and easy to digest.
- Use keywords and backlinks to make your articles SEO-friendly. No matter how good the article is written, it would be a waste not to use backlinks and keywords on it.
Social Media Marketing
One of the hottest SEO strategies in use today is social media marketing. That in itself contains several strategies that all utilize the functions of any given social media platform like Facebook, LinkedIn, Instagram, or YouTube. Social media marketing provides a more personal approach while giving you a chance to reach thousands of people in very little time. This works well with other SEO strategies as it gives them a huge boost because of the millions of active users on social media. If you’re concerned about scalability in your strategy, social media would be the answer.
Bear in mind that social media marketing is a long-term approach. It needs to be maintained consistently and requires a lot of planning and effort if you want to ensure its effectiveness.
Video Marketing SEO
This involves creating videos or animations and posting them on video-sharing websites like YouTube. These should be informative tutorials that pertain to the main topic of the website or even just promotional videos that market your brand’s image and products. Imagine those informative posts you write for SEO article marketing but in video format.
Like those articles, it does have some SEO tweaking involved, like the use of keywords, transcripts, and links. You’ll need to put a link to your website in the video’s description, which should be written creatively just like you would an article but shorter in length.
Conclusion
These three strategies are quite easy to implement and can be quite effective if done correctly. However, like any other SEO strategy, they require effort and consistency to work. All that learning, effort, and practice will be worth it once you see the results brought on by these SEO marketing strategies.
Kingz Marketing is your source of digital marketing that makes a difference. We are a full-service digital marketing company based in Calgary, AB, helping businesses establish themselves with a digital presence that stands out. We are committed to working with you and finding solutions that drive results. Whenever you need digital marketing services to expand your online presence, trust Kingz Marketing. Contact us today to get started.